Sr. Product Marketing Manager, Amazon Private Brands (APB) , Social Marketing
Amazon· Marketing
Hybrid (New York, NY), Hybrid (Seattle, WA)$157.1k - $212.6kFull-timePosted 1mo ago
About the role
The Senior Product Marketing Manager owns paid social marketing for Amazon Private Brands (APB), translating category trends and customer behavior into platform-native, performance-driven social programs across Meta, TikTok, Pinterest, and more.
Leads creative strategy, merchandising, and channel execution to drive ROAS, CTR, and conversion, working closely with cross-functional teams and internal creatives.
Responsibilities
- Own paid social marketing for Amazon Private Brands — driving performance and efficiency through creative strategy, merchandising, and channel execution across social media applications in formats that feel native, trend-forward, and conversion-oriented
- Lead social merchandising strategy for Amazon Private Brands — curating hero SKUs and product assortments, identifying trend-driven selections, and partnering with category and merchant teams to align social creative to inventory and promotional priorities
- Translate performance data (CTR, CVR, ROAS, engagement) into actionable creative and merchandising briefs, closing the feedback loop between what runs and what gets built next to continuously improve paid social efficiency
- Partner closely with the Amazon Private Brands marketing team to align creative testing roadmaps with channel strategy, ensuring creative velocity and quality match the pace of optimization cycles and budget allocation decisions
- Partner with internal creative teams to develop performance-informed briefs and ensure creative output meets the quality, format, and velocity requirements of paid social channels
- Develop scalable mechanisms for creative-to-merchandising alignment, including seasonal planning calendars, intake processes, and post-campaign creative retrospectives
- Communicate paid social strategy, creative rationale, and performance insights to senior leadership through clear, concise narratives
Qualifications
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Bachelor's degree
- Experience driving direction and alignment with cross-functional teams
- Experience guiding creative input, development and execution from concept to completion
- Strong understanding of paid social platforms (e.g., Meta, TikTok, Pinterest) and how creative and product selection drive performance in discovery-driven environments
Skills
Required:Paid social advertisingCreative brief developmentMerchandising strategyData analysis
Benefits
- Health insurance (medical, dental, vision) and other comprehensive benefits
- 401(k) matching
- Paid time off
- Parental leave
- Flexible spending accounts
- EAP and mental health support
- Adoption and surrogacy reimbursement coverage
Last updated Oct 25, 2026. Interested? Apply on the company site.
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