Principal Product Manager - Technical, ADSP: Identity
Hybrid (New York, NY), Hybrid (Palo Alto, CA)$197.9k - $267.8kFull-timePosted 1mo ago
About the role
Principal Product Manager on the Ad-Identity team within Amazon’s Advertising Technology builds cross-functional products for Amazon’s advertising infrastructure, focusing on identity solutions to improve ad relevance, publisher quality, and the overall advertising ecosystem.
Responsibilities
- Define and execute product strategy by identifying new business opportunities, working backward from customer needs, and developing products and initiatives that scale across the advertising ecosystem
- Drive continuous improvement by owning key metrics, analyzing performance data, and collaborating closely with engineering and stakeholders to optimize ad-identity solutions
- Define product vision and strategy, creating a clear multi-year roadmap that guides engineering, science, and design efforts across the organization
- Manage cross-functional stakeholders by balancing business needs with technical constraints, influencing priorities, and providing clarity in ambiguous situations across Amazon Advertising teams
- Partner with industry leaders by engaging with ad-tech companies and industry bodies to explore collaborations and advance Amazon's position in the advertising identity space
- Translate insights into product strategy, ensuring our solutions remain at the forefront of the advertising identity industry
- A day in the life – conduct customer interviews, collaborate with engineering on feasibility, present market insights to leadership, engage with external ad-tech partners and industry organizations
Qualifications
- Bachelor's degree
- 10+ years of technical product or program management experience
- 3+ years of end to end product delivery experience
- Experience technical product management
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience leading cross-organizational programs and setting and holding teams and individuals to timelines and deliverables without explicit authority
Skills
Required:Bachelor's degreeTechnical product or program managementEnd-to-end product deliveryExperience owning/driving roadmap strategyEngineering collaborationCross-organizational program leadership
Benefits
- health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parental leave
- Sign-on payments and restricted stock units (RSUs) included in package
Last updated Oct 25, 2026. Interested? Apply on the company site.
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