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Demand Generation Director

Qevlar AI
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Hybrid (New York, NY), Hybrid (London, UK)Full-timePosted 1mo ago

About the role

Director-level role owning the demand generation engine to drive pipeline and revenue for Qevlar AI, with a focus on inbound growth, AI/discovery, and scalable signal-driven marketing in a B2B cybersecurity context.

Responsibilities

  • Own the pipeline number (sourced and influenced) and build the demand gen model that ties channel investment to pipeline and revenue targets globally
  • Shift the pipeline mix toward inbound over time - website and organic-sourced pipeline growing as a share of total, rather than relying primarily on outbound and paid
  • Build a signal-based demand engine, using intent data and account signals to detect in-market buyers and trigger real-time activation
  • Own website conversion, turning traffic into qualified pipeline through CRO and conversational/chat experiences, in partnership with the content team
  • Own AI discoverability, making sure Qevlar is found and cited by AI search and LLM assistants
  • Use AI to automate the mechanical parts of the job (enrichment, audience building, personalization, follow-up, reporting)
  • Build and run account-based marketing programs, prioritizing target accounts and sequencing touches around actual buying signals
  • Own lifecycle and nurture programs suited to a long, technical sales cycle - scoring, routing, and re-engagement for stalled opportunities
  • Manage the SEO and marketing ops agency relationships, and own the broader martech stack
  • Oversee events and field marketing with post-event follow-up that converts to nurture
  • Report on outcomes (pipeline contribution, conversion by funnel stage, CAC, and AI discoverability) and run experiments with clear success/kill criteria

Qualifications

  • Experience running demand generation or growth marketing in B2B, ideally with exposure to enterprise or security software with long buying cycles and technical buyers
  • Track record of shifting pipeline mix toward inbound and improving website-sourced demand through SEO, CRO, and organic content
  • Demonstrated use of AI and signal-based tools in demand gen (intent data, ABM/enrichment platforms, conversational website tools, AI content and workflow tools)
  • Understanding of how AI/LLM discoverability works and how buyers research through AI assistants and overviews
  • Deep expertise in marketing automation and CRM with experience evolving a martech stack
  • Comfort owning and defending metrics like CAC, pipeline coverage, and marketing-sourced revenue in leadership or board discussions
  • Experience managing agencies or external vendors and holding them to performance standards
  • Comfort operating in an early-stage environment, building processes and systems from scratch

Skills

Required:Demand generation / Growth marketingSEO / CRO / Content-driven inboundAI and signal-based marketing tools

Benefits

  • Equity and early ownership
  • Autonomy and creativity valued
  • Meaningful impact in cybersecurity
  • Flexible location: remote or NYC office
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Qevlar AI

Let your SOC team focus on real threats. Not alert firefighting.

Qevlar AI | Autonomous SOC Platform

AIAutonomous SOCDetection EngineeringIncident ResponseIncident responseSecurity OperationsSecurity Operations CenterThreat Hunting
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