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Demand Gen Marketer

dili· Operations
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Hybrid (New York City, NY)$95k - $225kFull-timePosted 1mo ago

About the role

Founding Demand Gen Marketer role at Dili, a YC-backed startup building AI-powered compliance solutions for the industrial sector. The role is hands-on, autonomous, and responsible for end-to-end demand generation to build a scalable pipeline in a hybrid NYC/remote setup.

Responsibilities

  • Own Dili’s demand generation strategy from end to end.
  • Build campaigns across paid search, LinkedIn, email, content, SEO, webinars, events, partnerships, and other acquisition channels.
  • Create landing pages, campaigns, ads, emails, case studies, customer stories, and other marketing assets yourself, or work with contractors and partners when appropriate.
  • Own HubSpot, marketing automation, attribution, and reporting.
  • Continuously test messaging, positioning, creative, audiences, offers, and conversion funnels.
  • Partner closely with sales to improve lead quality, conversion rates, and pipeline generation.
  • Analyze campaign performance and make data-driven decisions about where to invest.
  • Use AI tools extensively to automate repetitive work, accelerate content creation, improve personalization, analyze performance, and increase overall marketing velocity.
  • Help shape Dili’s brand and go-to-market strategy as we expand into new products and markets.

Qualifications

  • 3+ years of experience in B2B demand generation, growth marketing, or a similar role.
  • Experience owning campaigns that generated measurable pipeline and revenue.
  • Hands-on experience with HubSpot and modern marketing analytics.
  • Experience running paid acquisition across channels such as Google Ads and LinkedIn Ads.
  • Strong understanding of conversion funnels, attribution, experimentation, and campaign measurement.
  • Excellent writing skills with the ability to turn customer insights into compelling marketing content.
  • Comfortable creating marketing assets independently using tools like Canva, Figma, or similar platforms.
  • Highly organized with the ability to manage multiple projects simultaneously.
  • Curious, resourceful, and comfortable figuring things out without waiting for direction.
  • Comfortable working in an early-stage startup where priorities evolve quickly.

Skills

Required:Demand generation strategyCampaign management across channelsContent creation and marketing assetsHubSpot and marketing automationA/B testing and optimization
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About dili

Automating PWA Compliance and Diligence

Dili (YC S23) is building the most reliable AI automation for compliance in real-world industries. Across energy, infrastructure, datacenters, advanced manufacturing, and construction, Dili has run prevailing wage, apprenticeship, & other labor compliance to help customers secure over $1 billion in federal funding. Dili is building the AI system of record to help physical industries track compliance, analyze labor and spend, run payroll, and more.

fintechb2bcomplianceenergyai
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