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Brand Marketing Manager

Flow· MENA – MENA - Brand Marketing
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Hybrid (Riyadh)Salaried, full-timePosted 1mo ago

About the role

Brand Marketing Manager to lead mobile-first, content-first, influencer-first marketing for Flow in the MENA region, executing regional social content strategy, building partnerships, and turning campaigns into scalable content across key platforms.

Responsibilities

  • Execute the KSA social and content plan, translating strategy into platform-native content across Instagram, TikTok, YouTube, and LinkedIn.
  • Shoot social-first content short-form video, reels, stories, behind-the-scenes - on location and at events.
  • Work closely with the social media team on content calendars, scheduling, and platform strategy.
  • Plan and execute photoshoots - vendor coordination, shot lists, on-site production.
  • Recruit, vet, and manage influencer partnerships: identify talent, negotiate deliverables, review output, nurture ongoing relationships.
  • Work with the Events team to turn influencer events into content - capture and distribute.
  • Support in building the collateral operation: brand toolkit, templates, sales materials, presentation decks, signage.
  • Support partnership development with the B2B team - co-branded content, partner marketing, joint activations.
  • Translate large scale marketing campaigns into content opportunities
  • Track performance, report on what's working, and feed learnings back to leadership.
  • Manage timelines and light budgets for the activities you own.

Qualifications

  • 5–8 years hands-on experience in social media, content, or influencer marketing — ideally for a consumer brand in MENA.
  • A portfolio or reel of content you personally created (not just managed) vertical video especially.
  • Fluency in the MENA social landscape — how TikTok, Instagram, Snapchat, and YouTube behave differently here.
  • Strong instinct for trends and a bias for action.
  • Excellent written and verbal communication in Arabic and English.

Skills

Required:Social media marketingContent creation (video)Influencer partnerships
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Flow

Communities designed to connect you with yourself, your neighbors, and the natural world.

Flow communities are designed to connect you with yourself, your neighbors, and the natural world. This new way of living offers beautifully designed rentals, elevated hotel stays, inclusive experiences, and stories that move you. Rooted in Riyadh and Miami - Flow creates spaces that feel like home and experiences to connect you with yourself and your community. From furnished homes and expressive apparel to The Flow Trip’s immersive content—everything we do is guided by our Mission of Oneness.

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