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Performance Marketing Lead

Apify Technologies s.r.o.· GTM
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Hybrid (Prague)Full-timePosted 1mo ago

About the role

Apify is hiring a Performance Marketing Lead to scale paid acquisition, own channels, budgets, and the marketing team to drive user growth and attribution alignment with Product, Data, and GTM.

Responsibilities

  • Own paid acquisition across every paid channel: the strategy, the channel mix, and the targets it has to hit.
  • Build and lead the team, including hiring, career development, and how the team is structured as it grows.
  • Set and manage the budget: forecasts, allocation across channels, and reporting against user acquisition, ROI, and LTV/CAC targets.
  • Own the attribution model together with the Data team, and get the rest of marketing to agree on it and use it.
  • Run the testing program across the whole funnel, from creative and copy to landing pages and audience segmentation, including new channels as they appear (ChatGPT ads, for example).
  • Work with Product Marketing to line campaigns up with positioning, ICPs, and messaging, and feed campaign data back into targeting and value propositions.
  • Represent paid acquisition across GTM, Product Marketing, and Data, keeping the strategy tied to the product roadmap and business objectives.
  • Report to the Head of Marketing on what the spend returned, what's at risk, and where the opportunities are.

Qualifications

  • 8+ years in performance marketing, growth, or user acquisition, ideally at a B2B technology or PLG/SaaS company.
  • Built and led a performance marketing team: hiring, mentoring, and restructuring it as it grows.
  • Managed budgets of $1M+ and can explain how you allocated them. LTV/CAC, payback periods, and ROAS are numbers you argue about, not just report.
  • Runned acquisition hands-on across the major ad platforms, plus affiliate, partner, and influencer channels.
  • Knowledge of a modern data stack and building attribution models with Data teams.
  • Experience building systems: testing frameworks, reporting, and creative briefing your team can run without you.
  • Ability to collaborate with Product, Sales, Data, and other Marketing teams and align on shared targets.
  • Ability to present strategy, budget requests, or outcomes to executive leadership in clear English.

Skills

Required:Paid acquisitionTeam leadershipAttribution modelingBudget managementTesting and optimization

Benefits

  • Space, support, and autonomy for personal growth, with a direct impact on our success
  • Stock options and profit sharing
  • Free Apify credits for friends and family
  • Free Multisport card
  • Regular massages in the office
  • Pets, kids, and bikes welcomed at the office
  • Team buildings and offsites
  • Education budget, conference tickets, internal sessions
  • Hardware budget
  • Free lunches when in the office
  • Unlimited coffee and snacks
  • Prague Zoo entries
  • Ping-pong, chess, PS5, foosball
  • Remote work option and flexible hours
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Apify Technologies s.r.o.

Full-stack web scraping and data extraction platform

Cloud platform for web scraping, browser automation, AI agents, and data for AI. Use 7,000+ ready-made tools, code templates, or order a custom solution.

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