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Sr. PMM , Engagement Marketing Lead, Creators

Amazon· Marketing
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Hybrid (Seattle, WA), Hybrid (New York, NY)$142.8k - $193.2kFull-timePosted 1mo ago

About the role

The Creator Marketing team’s vision is to attract and retain a diverse population of quality Creators at scale, driving engagement across the full funnel. This role leads overall strategy and vision for engaging and educating creators, focusing on personalization, lifecycle Marketing, and automation of asset development, and drives engagement strategies for key retail moments and seasonal events.

Responsibilities

  • Own and develop new strategies for communicating with creators, including lifecycle marketing strategies to attract and retain creators
  • Build long-term vision for the creators engagement marketing channel, including prototyping new ideas and working with social media app partners to unlock new channels to reach creators
  • Lead the creator marketing strategy for key retail moments of the year, including high velocity events such as Prime Day
  • Partner with Outbound marketing team and ensure Creators channel receives priority access to new feature launches
  • Work closely with product and advocate for tech improvements on roadmaps
  • Develop and lead senior-level doc reviews
  • Input into senior leader-level documents including regular progress updates, quarterly business reviews, annual planning documents, and more

Qualifications

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Bachelor's degree
  • Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
  • Experience in customer lifecycle marketing or partner marketing management

Skills

Required:Marketing lifecycle managementData-driven marketingCross-functional program execution
Nice to have:Personalization and automation

Benefits

  • Health insurance (medical, dental, vision, prescription)
  • Basic Life & AD&D insurance and option for Supplemental life plans
  • EAP, Mental Health Support, Medical Advice Line
  • Flexible Spending Accounts
  • Adoption and Surrogacy Reimbursement coverage
  • 401(k) matching
  • Paid time off
  • Parental leave
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

Amazon.com, Inc. or its affiliates

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