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Senior Growth Marketing Analyst

LaunchDarkly· Product Marketing
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Remote$136.5k - $187.7kFull-timePosted 1mo ago

About the role

Senior Growth Marketing Analyst focused on decoding digital signals and optimizing PLG engines at LaunchDarkly. Responsible for data-driven activation, cross-functional collaboration, CRO and experimentation, and technical tooling to improve lead routing, account prioritization, and activation workflows in a remote US setting.

Responsibilities

  • Audit, track, and categorize 1st-party, 3rd-party (e.g., 6sense, GitHub), and product/marketing signals across target contacts and enterprise accounts.
  • Evaluate variable factors and intangible data nuances to distinguish technical practitioner actions from broader enterprise intent.
  • Partner with Data Engineering and RevOps to clean, enrich, and continuously source high-intent signal data.
  • Feed signal combinations, recency, and frequency into predictive models to refine lead routing and account prioritization.
  • Use signal combinations to define the right "next best action" for accounts and individual users based on segment, ICP fit, and stage.
  • Map and trigger appropriate activation responses from personalized marketing content to white-glove outreach or automated handoffs to SDRs/Enterprise AEs.
  • Act as the primary business lead to cross-functionally implement, refine, and maintain activation workflows across Marketing, Product, Sales Ops, and Data teams.
  • Define and iterate on sales-facing tools (e.g., single pane of glass) surfacing product affinity, app usage, intent signals, and account fit.
  • Maintain structured feedback loops with Product Advocates, SDRs, and sales reps to assess lead quality and refine signal logic.
  • Analyze and optimize conversion rates across end-to-end flow from signal capture to activation and pipeline generation.
  • Independently design and run growth experiments (in-product onboarding adjustments, messaging, routing logic).
  • Manage technical configuration and ongoing maintenance for core data and analytics platforms (e.g., GA360/GA4, CDPs, product analytics).
  • Maintain rigorous data flow standards and proper tag/tracking setups across web properties, marketing tools, and product analytics environments.

Qualifications

  • Experience: Minimum of 8–10 years of related experience in growth marketing, marketing analytics, revenue operations, or PLG strategy within a high-growth B2B SaaS environment.
  • Education: Bachelor’s degree in Business, Marketing, Data Analytics, Computer Science, or a related field (or equivalent practical experience).
  • Cross-Disciplinary Expertise: Deep understanding of B2B SaaS growth tactics, PLG motions, marketing technology stacks, and revenue analytics, with a proven ability to bridge Marketing, Sales Ops, Data, and Product management.
  • Independent Problem Solving: Proven track record of independently determining methods and procedures on complex, ambiguous assignments requiring evaluation of variable factors.
  • Technical: Hands-on proficiency with web analytics (GA360/GA4), product analytics (e.g., Amplitude, Mixpanel), CDPs, SQL, and CRM/automation platforms.

Skills

Required:Web analyticsProduct analyticsCDPsSQLCRM/automation platforms

Benefits

  • RSUs
  • health, vision, and dental insurance
  • mental health benefits
Last updated Sep 16, 2026. Interested? Apply on the company site.
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