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International Growth Marketing Manager (Contract)

LaunchDarkly· Growth Marketing
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Hybrid (India)contractPosted 5d ago

About the role

Senior, individual-contributor role to drive regional growth and pipeline in EMEA and APJ through digital and paid channels, collaborating with global marketing and regional Sales. 9-month contract based in India.

Responsibilities

  • Drive regional new-logo pipeline growth through digital and paid channels in EMEA and APJ.
  • Partner with the global team on paid and digital campaign execution (SEM, paid social, and paid ABM), helping set regional strategy from planning through execution, optimisation and reporting.
  • Drive the digital ABM motion for the region, turning Sales input into actual targeted, paid campaigns.
  • Adapt global campaigns for regional messaging, rather than deploying generic global assets.
  • Build and own region-native digital content, platform launches, and offerings, doubling down on successful programmes.
  • Surface and mitigate region-specific risks, helping ensure efficient media spend.
  • Own digital pipeline reporting and ROI for the regions, tracking leads, conversion, and spend against campaigns, and reporting results back to leadership.
  • Partner closely with EMEA and APJ Sales and SDR teams to align digital campaigns with account priorities and pipeline targets.
  • Operate independently: define approach, channel mix, regional tools or platforms, and budget requests in line with regional Sales needs and the wider marketing strategy.

Qualifications

  • 8+ years' experience in a digital/growth marketing role with a focus on ABM, paid digital, and demand generation for B2B SaaS in EMEA and APJ.
  • Track record owning digital pipeline growth end-to-end: strategy, execution, budget, and reporting, with close interaction with Sales.
  • Direct experience running paid social, SEM, and ABM programmes in regions, with clear attribution back to pipeline and revenue.
  • Hands-on experience with a CRM (Salesforce or similar), a marketing automation platform (Marketo, HubSpot, or similar), and ABM/paid tools (6sense, Demandbase, or similar).
  • Experience adapting global campaigns for regional markets: localisation, messaging adaptation, regional content, as well as creating their own regional campaigns.
  • Experience working across EMEA and APJ; an additional language is a plus.
  • Cultural awareness and sensitivity operating across international markets.
  • Confident self-starter and communicator with a positive, hands-on and can-do attitude; comfortable operating independently and driving outcomes autonomously.
Last updated Oct 21, 2026. Interested? Apply on the company site.
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