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Growth Design Lead

Zapier· Campaign Marketing
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Remote$191.5k - $287.3k + bonusFull-timePosted 1mo ago

About the role

Senior design IC leading growth-focused experimentation and AI-augmented workflows to drive funnel lift for Zapier’s marketing site and campaign surfaces. Partners with Growth Marketing, Product, Web/Engineering, Brand, and Data to translate insights into scalable, on-brand experiences with strong craft, accessibility, and measurable outcomes.

Responsibilities

  • Own the design of the end-to-end visitor-to-lead experience on our marketing site and key campaign surfaces — discovery, education, and try/signup moments.
  • Build and lead a high-velocity design experimentation practice for the top and middle of the funnel — designing test variants, defining success from a UX/conversion perspective, and scaling what works across landing pages, campaigns, and conversion modules.
  • Define and evolve an AI-augmented growth design workflow for Brand Studio — faster research, variant exploration, and prototyping — always tied to shippable design quality and brand standards.
  • Lead conversion optimization as a design discipline — form hypotheses with partners, design experiments, and iterate from test results and funnel data; translate learnings into system updates where appropriate.
  • Improve site IA and page/module design for discoverability, navigation clarity, and conversion efficiency; collaborate on SEO/GEO implications with specialists rather than owning editorial strategy.
  • Design high-performing lead-capture and signup flows — forms, gates, and integrated handoff UX — with RevOps/Marketing on requirements, while you own layout, interaction, validation, and accessibility.
  • Set the standard for growth design inside Brand Studio — mentor designers, run critique, and raise the bar on craft + experimentation + AI fluency.
  • Extend existing systems (web design system, email design system, brand guidelines) so they support growth and testing; decide in Figma whether a pattern belongs in the system and build the component when it does.
  • Partner with Growth Marketing, Brand, Product, Web/Engineering, and Data to turn insights into scalable, on-brand, accessible experiences; stay active in design review and what Brand Studio ships.
  • Bring a high creative bar to performance work — brand integrity and funnel performance are both design problems.
  • Use AI to raise the ceiling on what we can test — more variants, faster prototypes, documented patterns the rest of Brand Studio can reuse.

Qualifications

  • 10+ years in growth, product, or brand design with a portfolio of shipped work personally designed (landing pages, signup flows, campaign LPs, interactive marketing surfaces) with measurable outcomes.
  • Experience designing for A/B and multivariate tests; ability to scale experimentation on web surfaces and move from hypothesis to live test while maintaining quality, accessibility, and brand standards.
  • Understanding of conversion and discoverability from a design lens; collaboration with SEO/content experts; openness to AI-driven discovery (GEO/AEO) implications.
  • Systems thinking: CMS-driven, modular sites; contribution to reusable design system components; knows when patterns belong in the system.
  • Experience designing lead-capture and signup experiences; ability to read funnel metrics and inform design decisions; not required to own CRM ops or lead scoring.
  • AI-first in design craft; use tools like Cursor, Claude, Figma AI to explore variants and prototype faster while maintaining quality.
  • Deep proficiency in Figma for high-fidelity UI, prototypes, and specs; strong emphasis on usability, accessibility (ADA/WCAG), and brand integrity.
  • Senior IC who can own ambiguous, high-impact design work end-to-end and mentor others in growth craft, experimentation, and AI fluency.
  • Strong communication and collaboration with cross-functional teams; ability to articulate design decisions in terms of user experience and measurable outcomes.
  • Alignment with Zapier values and remote-work culture.

Skills

Required:Growth designFigmaAI tools for designConversion optimizationCollaboration跨-functional

Benefits

  • Not specified in the description
Last updated Oct 14, 2026. Interested? Apply on the company site.
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