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Senior Director, Demand Generation & ABM

Pattern· Pattern Corporate – Marketing
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Hybrid (Lehi, UT)Full-time (Salary)Posted 1mo ago

About the role

Senior leadership role owning the full-funnel demand generation and ABM function to drive pipeline, bookings, and revenue through integrated, AI-powered campaigns across paid media, outbound, content, events, lifecycle marketing, and AI-enabled tactics.

Responsibilities

  • Account strategy and lead scoring. Own the ideal customer profile and target account universe, and sharpen the lead scoring model beneath Pattern's existing tiered account lists against real conversion and close behavior.
  • Full funnel orchestration. Run signal based programs across every stage of the demand funnel, target account identification, top of funnel awareness, mid funnel engagement, bottom of funnel conversion, and post sale expansion, coordinating paid, outbound, content, and events into one motion rather than disconnected touches.
  • Lifecycle marketing. Build and continually refresh an always on nurture motion across every channel, including email, so prospects and customers keep moving between active campaigns.
  • Sales alignment and enablement. Own the operating cadence with the sales team: shared account lists, handoff SLAs, and joint ownership of go to market strategy.
  • Attribution and budget partnership. Maintain a defensible, auditable view of what spend produces (anchored in Salesforce and Marketo), quantify the bookings marketing sources and influences, and partner directly with the CMO on building, defending, and reallocating the department budget.
  • Team leadership. Manage a paid media manager, a team of demand and integrated marketing managers, and a lifecycle marketing manager, with plans to build an autonomous AI layer across the function.
  • Martech and AI partnership. Partner with Marketing Technology leadership on tools and AI systems, setting the standard for AI use without compromising brand judgment or data integrity.

Qualifications

  • 15+ years of experience in digital and demand marketing, including 8+ years leading strategy and teams
  • Proven experience scaling paid media programs profitably and managing multi-million-dollar budgets across multiple channels
  • Experience developing multi-channel campaigns across email, content, events, outbound, and ABM, including complex, multi-stakeholder buying committees
  • Proven experience developing lead scoring and lifecycle/nurture programs and driving pipeline velocity
  • Strong experience with marketing analytics, attribution, and data-driven budget management
  • Experience with Salesforce, Marketo, and BI/reporting platforms, including building and validating lead scoring models
  • Experience applying AI and machine learning to marketing, including campaign optimization, personalization, predictive targeting, and creative production
  • Proven experience partnering with Sales, RevOps, Product, and Finance, including shared ownership of marketing budgets and go-to-market strategy
  • Prior accountability for marketing efficiency, ROI, and/or marketing-sourced and influenced pipeline
  • Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience

Skills

Required:Demand generation strategyABM leadershipMulti-channel campaign managementMarketing analytics & attributionSales & marketing alignment
Nice to have:AI/ML in marketing

Benefits

  • Unlimited PTO
  • Paid Holidays
  • Onsite Fitness Center
  • Company Paid Life Insurance
  • Casual Dress Code
  • Competitive Pay
  • Health, Vision, and Dental Insurance
  • 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Pattern

The #1 Global Ecommerce Accelerator

Pattern is the world’s leading ecommerce accelerator. Our ecommerce solutions accelerate brands on marketplaces, D2C, and other digital channels.

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