Director, GTM Systems & AI Transformation
Snorkel AI· 532 - Finance Ops
Hybrid (San Francisco, CA)$225k - $290kFull-timePosted 1mo ago
About the role
Director leading Snorkel AI's GTM Systems & AI Transformation, owning end-to-end systems architecture, workflow automation, and AI-enabled processes to support the Go-to-Market motion. hybrid in San Francisco, reports to VP, Revenue Operations, with a small high-leverage systems team.
Responsibilities
- Partner with GTM leaders to define and evolve the systems architecture strategy across Sales, Delivery, Customer Success, Marketing, and more
- Set the roadmap for Salesforce and the broader GTM stack (Gong, Clay, Ironclad, Float, CPQ, billing/revenue automation, and future tooling)
- Own Salesforce architecture, data integrity, and data hygiene as the foundation of the role — new automation and AI initiatives get built on top of a clean, well-governed baseline
- Own vendor relationships and renewals across the GTM stack
- Manage and grow the team, setting priorities and reviewing technical design
- Turn ambiguous business requests from Sales, Delivery, and Finance into scoped, shippable system changes
- Establish an intake, prioritization, and release process so the team moves from reactive to proactive and keeps stakeholders informed
- Define and enforce data hygiene standards and field/object governance across the CRM
- Own the orchestration and reliability of revenue data across the GTM ecosystem
- Partner with systems and data operations teams to ensure data quality, governance, and visibility across core GTM platforms
- Help architecture lead-to-cash processes — handoffs, approvals, escalation paths across Sales, Delivery, and Finance
- Partner with Enablement to roll out new features and ensure technology adoption
- Lead AI transformation across GTM by identifying workflow automation and AI-enabled opportunities across the GTM funnel
- Implement high-impact AI use cases across the GTM lifecycle, including pipeline management, prospecting intelligence, forecasting signals, and customer insights
- Define and evolve standardized end-to-end GTM processes that streamline execution through automation, integrations between systems, and the use of AI
Qualifications
- 10+ years in Revenue/Sales/GTM Operations, Business Systems, or CRM architecture, including 3+ years leading and developing high-performing technical teams
- Deep, architecture-level Salesforce expertise (object model design, automation, integrations); certifications a plus
- Experience owning a GTM tool stack beyond Salesforce (forecasting tools, CLM, data enrichment, billing systems)
- Hands-on experience developing with AI tools, scaling AI-based solutions, and managing modern technology stacks, combined with the operational pragmatism to know when and how to deploy them effectively
- Strong prioritization and project management skills in fast-moving environments
- Exceptional communication and collaboration skills with executives, sales managers, sales reps, cross-departmental leaders, and IT
- Comfort operating in a fast-moving, ambiguous environment — startup or high-growth company experience strongly preferred
- Strong systems thinking and ability to design durable, scalable solutions instead of one-off fixes
- Deep comprehension of the business motions across Marketing, Sales, and Delivery, and the judgment to know where technology and AI can move the needle for each
Skills
Required:Salesforce architectureGTM tool stackAI/AutomationData governanceLeadership and collaboration
Benefits
- Be Your Best at Snorkel (equal opportunity employer, diverse and inclusive workplace, accommodation available)
Last updated Sep 30, 2026. Interested? Apply on the company site.
About Snorkel AI
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Snorkel AI delivers the highest quality specialized datasets for frontier LLMs and enterprise models.
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