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Product Enablement Lead

Baseten· GTM
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Hybrid (San Francisco)$185k - $205kFull-timePosted 1mo ago

About the role

Hands-on, individual-contributor role bridging Product, Marketing, and Sales to translate launches into field-ready enablement. Owns launch readiness, technical enablement, customer-facing collateral, repeatable systems, product feedback loops, and enablement metrics.

Responsibilities

  • Own launch readiness: partner with Product and Marketing on positioning, write internal launch comms, and run readiness sessions so AEs and SAs can sell new products on day one.
  • Build and deliver technical enablement that makes the field credible on inference, GPUs, latency, and deployment. Raise the floor for AEs; give SAs the depth they need.
  • Produce the customer-facing collateral that comes out of this work: decks, battlecards, and demos that hold up in front of an engineer.
  • Build repeatable systems, not just content, so enablement keeps pace with the product roadmap.
  • Own the Product Feedback system from customers and the field back to Product and Marketing. Help identify what is resonating with customers and what isn't, in order to shape positioning, packaging, and roadmap.
  • Define and report on how we know enablement is working (ramp time, adoption of new products in deals, win rate on launches).

Qualifications

  • 5+ years in product enablement, GTM enablement, field enablement, or product marketing at an infrastructure, developer tools, or AI-native company.
  • Experience enabling an internal sales field (AEs, SAs), as opposed to onboarding customers' engineers.
  • Technical depth: a CS or engineering background, prior SE/SA experience, or a track record of building demos and technical content yourself. You can hold your own in a conversation about model serving.
  • Hands-on track record. You have personally written the collateral and run the sessions, and can point to programs, talks, docs, or certifications you built.
  • Systems mindset: you think in repeatable workflows, not one-off deliverables, and you're comfortable defining success and measuring it.
  • Comfortable operating in ambiguity as the first hire in a function.
  • You actively use AI tools to drive your own productivity - in how you draft content, translate technical detail for different audiences, and accelerate your work.
  • Based in the SF Bay Area or willing to relocate.

Skills

Required:Launch readiness

Benefits

  • Competitive compensation, including meaningful equity
  • (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
  • Flexible PTO policy including company wide Winter Break (offices closed from Christmas Eve to New Year's Day)
  • Paid parental leave
  • Fertility and family-building stipend through Carrot
  • (U.S. only) Company-facilitated 401(k)
  • Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Baseten

Inference is everything

Effortlessly serve optimized open source & custom models on the fastest, most reliable model delivery network.

AICloud InfrastructureDeveloper ToolsInference PlatformMachine LearningModel DeploymentModel Runtimesai-infrastructure-and-development
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