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Sr. Business Developer -- Community & Influencer Growth, Amazon Shipping

Amazon· Sales, Advertising, & Account Management
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Hybrid (San Diego, CA), Hybrid (Santa Clara, CA), Hybrid (Santa Monica, CA), Hybrid (Atlanta, GA), Hybrid (Chicago, IL), Hybrid (Boston, MA), Hybrid (Austin, TX), Hybrid (Bellevue, WA)$147.9k - $220.2kFull-timePosted 1mo ago

About the role

Senior business development leader responsible for go-to-market and community-based growth to acquire SMBs for Amazon Shipping’s unmanaged/self-serve segment. Owns GTM strategy, champion/advocate programs, and authentic community presence across seller channels to drive registrations and first shipments at scale.

Responsibilities

  • Own the go-to-market -- define and own the GTM strategy for reaching SMBs through community-based channels: which communities, shows, and events matter for which segments; positioning and messaging; the engagement model; and the conversion playbook that takes a merchant from first community touch to first shipment -- bringing cohorts of hundreds or thousands of SMBs into the self-service funnel rather than one at a time.
  • Build the champion and advocate program -- identify the trusted voices SMBs already listen to -- seller-group leaders, community moderators, podcast hosts, educators, and content creators -- and build the program that recognizes, equips, and activates them: early access, insider context, recognition, and a direct line to Amazon Shipping, turning credible advocates into a scaled, repeatable acquisition channel.
  • Own the community presence -- build an authentic, trusted Amazon Shipping presence across seller communities (Reddit, Facebook seller groups, Discord servers, and industry forums): define rules of engagement, show up credibly in merchant conversations, and position Amazon Shipping as the obvious choice for growing merchants.
  • Put Amazon Shipping where SMBs learn -- own placements and partnerships across the podcasts, newsletters, seller-education platforms, and content channels that shape how merchants choose carriers -- guest appearances, co-created content, and durable channel relationships.
  • Leverage SMB events to drive acquisition goals -- own the SMB-specific event strategy (which events, what presence, who attends) and the playbook that converts event engagement into registrations and first shipments, while representing SMB in broader Amazon Shipping event programs.
  • Serve as the voice of the community -- translate community sentiment and merchant friction signals into clear inputs for Product, Tech, and Operations to improve the self-service experience.
  • Define and own growth metrics -- set channel OKRs (community-sourced registration starts, per-channel attribution and conversion, cost per acquisition, time-to-first-shipment), track rigorously, and iterate to maximize ROI.
  • Coordinate across partnership scope -- work closely with the central Amazon Shipping Partnerships team where community plays overlap platform-level deals, owning the SMB lens on shared opportunities.
  • Own your domain end-to-end -- operate as the subject matter expert for your channel, define BD strategy that complements the product strategy, and deliver results through scalable mechanisms rather than one-off effort.
  • Think big and innovate -- identify emerging communities, channels, and ecosystems that unlock new SMB segments for Amazon Shipping.

Qualifications

  • 5+ years of developing, negotiating and executing business agreements experience
  • 5+ years of professional or military experience
  • Bachelor's degree
  • Strong verbal and written communication skills with an ability to work and thrive in ambiguity, at a rapid work pace.

Skills

Required:Go-to-market strategyCommunity and influencer engagement
Nice to have:Partnership management

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • par parental leave
  • Learn more about our benefits at https://amazon.jobs/en/benefits
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

Amazon.com, Inc. or its affiliates

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