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Principal Product Marketing Manager, Ads Marketing

Amazon
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Hybrid (Sunnyvale, CA), Hybrid (New York, NY), Hybrid (Seattle, WA)$187k - $252.9kFull-timePosted 1mo ago

About the role

Strategic Product Marketing role at Amazon Ads focused on unifying cross-format advertising solutions across streaming/video, display, audio, and sponsored placements. Responsible for translating omnichannel vision into messaging, go-to-market plans, and cross-functional alignment to drive measurable advertiser outcomes.

Responsibilities

  • Conduct in-depth research and competitive analysis to identify opportunities for Amazon Ads products, including cross-format and outcome-based buying trends.
  • Communicate the product vision and direction to internal and external stakeholders, establishing a regular cadence of engagement that connects product narratives and workstreams to a cohesive omnichannel story.
  • Partner with Product Managers to prioritize customer feedback, support Alpha/Beta testing, and refine the strategic roadmap—especially where multiple products intersect or advertiser experience spans campaign types.
  • Align GTM strategy to the product roadmap, translate cross-surface product capabilities into simple language, and gather post-launch feedback to improve the unified experience.
  • Develop single-source-of-truth documentation to enable sales and marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQs, focusing on multi-format activation and objective-first buying.

Qualifications

  • 9+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience communicating results to senior leadership
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience driving direction and alignment with cross-functional teams

Skills

Required:Market research and competitive analysisGo-to-market strategyCross-functional collaborationStorytelling / messaging
Nice to have:Sales enablement content

Benefits

  • Health insurance (medical, dental, vision, prescription) and optional life plans
  • 401(k) matching
  • Paid time off and parental leave
  • RSUs and sign-on payments included in package
  • Comprehensive benefits information available on company site
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

Amazon.com, Inc. or its affiliates

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