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Account Director of Social Commerce

Pattern· Pattern Corporate – Brand Management
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Hybrid (London)Full-time (Salary)Posted 4w ago

About the role

Lead a high-performing team of TikTok Shop Account Managers, own marketplace strategy for flagship brand partners, and scale Pattern Creators’ social commerce solutions with a dual-impact leadership role focused on TikTok Shop.

Responsibilities

  • Directly manage, mentor, and scale a team of TikTok Shop Account Managers. Oversee portfolio bandwidth, refine client delivery standards, and foster professional growth.
  • Maintain high-level strategic oversight and direct relationship ownership for a curated portfolio of flagship brand partners, aligning their business goals with scalable social commerce strategies.
  • Drive GMV growth and high-impact account strategies across the team's broader book of business, establishing scalable frameworks for live shopping, affiliate outreach, content optimization, and ad spend.
  • Act as a senior escalation point for client partners and regularly present high-level business reviews, performance analyses, and growth opportunities to client executives and internal leadership.
  • Partner closely with Product, Engineering, Creator Operations, and Marketplace teams to refine Pattern Creators' software capabilities and service offerings based on market demands.
  • Serve as an internal subject matter expert on TikTok Shop features, algorithm shifts, and emerging social commerce trends.

Qualifications

  • 6+ years of total experience in e-commerce, marketplace management, or digital agency environments
  • 1-2+ years in a direct team management or supervisory role
  • Proven track record of managing and scaling brand growth on TikTok Shop; deep knowledge of TikTok affiliate ecosystems, creator alignment, and shop operations
  • Strong leadership capability with a passion for coaching, setting performance standards, and building scalable processes
  • Advanced analytical mindset with the ability to turn complex marketplace metrics into actionable business strategies and revenue growth plans
  • Executive-level written and verbal communication skills, capable of steering high-stakes client negotiations and leading internal team alignment

Skills

Required:Team leadership and mentorshipTikTok Shop strategy and operationsStrategic relationship management

Benefits

  • 28 days Holiday (increasing to 32 with each year of service)
  • Competitive salary
  • RSUs (Restricted Stock Units)
  • Hybrid working (3 days a week in the office)
  • Private Medical Insurance + gym discounts
  • Free breakfast and snacks in the office
  • Enhanced Pension Scheme
  • Cycle to Work scheme
  • Enhanced Maternity and Paternity leave and pay
  • 4 week work from anywhere policy
  • Regular company socials
  • Nursery Scheme
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Pattern

The #1 Global Ecommerce Accelerator

Pattern is the world’s leading ecommerce accelerator. Our ecommerce solutions accelerate brands on marketplaces, D2C, and other digital channels.

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