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Vice President, Global Brand Operations

Arc'teryx· Brand Marketing – Brand Operations
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Hybrid (North Vancouver, BC)$224k - $336kFull-timePosted 4w ago

About the role

Senior executive role defined to lead the global brand and marketing operations cadence, ensuring alignment with the company’s long-term strategic plan and driving agility, personalization, and scale across Go-to-Market, Creative Operations, Campaign Management, and related functions.

Responsibilities

  • Setting the global Brand Operations strategy and operating model — establishing and evolving the long-term vision and roadmap in line with the Long-Term Strategic Plan; defining the operational standards, frameworks, and ways of working for global GTM, creative, project, and campaign execution.
  • Exploring and evolving the global x regional operating model to support brand and business objectives.
  • Modernizing the marketing operating model for agility and personalization at scale — transforming processes, tools, and ways of working to increase speed-to-market and data-driven campaign execution.
  • Owning end-to-end Go-to-Market, Creative Services, and Project Management execution — partnering on calendaring, resource planning, and cross-functional gates; ensuring creative infrastructure and vendor relationships deliver global output.
  • Leading Campaign Management and the Brand Operations technology stack — planning, resourcing, and executing integrated campaigns; governing DAM, asset rights, usage, and licensing; managing project management and workflows.
  • Managing Brand Operations P&L and global vendor/agency ecosystem — optimizing spend, leading roster management, RFPs, contracts, and performance reviews.
  • Driving global-to-regional alignment and governance — establishing standards across channels and markets; maintaining enterprise-wide view of risk and dependencies; managing urgent/reactive requests without derailing plans.
  • Building organizational capability and driving continuous improvement — developing a high-performing global team; leading change management; using scorecards and analytics for resource allocation and decision-making.

Qualifications

  • Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
  • 15+ years of progressive marketing operations experience at senior leadership level
  • Direct leadership of Go-to-Market, Creative Services, Project Management, and/or Campaign Management functions
  • Experience building and transforming global marketing operations for a high-growth company
  • Experience modernizing marketing operating models for agility, speed, and personalization
  • Strong vendor and agency management including contract negotiation, RFP processes, and budget stewardship
  • Ability to lead and communicate across geographies and functions with credibility and influence
  • Passion for outdoor lifestyle and living it (as indicated by role context)

Skills

Required:Go-to-Market (GTM) executionCreative Services managementProject ManagementCampaign ManagementMarTech / DAM systems

Benefits

  • Health & wellbeing — extended health, dental, vision, mental health support, fertility benefits, 24/7 EAP
  • Financial wellbeing — RRSP matching, eligibility for Annual Incentive Plan, ESPP where applicable
  • Time & Flexibility — paid time off, wellness time, No Wasted Day program
  • Family support — parental leave top-up and nesting period for new parents
  • Growth & community — professional development, Arc'teryx Academies, employee discounts, Pro Deals, belonging councils
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Arc'teryx

Outdoor Clothing, Technical Outerwear, & Accessories | Arc'teryx United States

Arc'teryx is a high performance outdoor equipment company known for leading innovations in climbing, skiing and alpine technologies

outdoorclothingouterwearaccessoriesskiingclimbingalpine
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