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Digital Marketing Manager

Mulberry· Digital Marketing
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Hybrid (Kensington Office, London)Permanent Full-TimePosted 4w ago

About the role

Role focused on driving growth across CRM and Email activity in the UK and global markets, with responsibilities spanning revenue targets, customer retention, and optimization of all digital marketing channels.

Responsibilities

  • Supporting the Head of Digital Marketing in the development, management and execution of the Mulberry digital marketing strategy across key regions.
  • Supporting Head of Digital Marketing with forecasting channel traffic, demand and efficiency aligned with forecasting.
  • Management of external agencies, ensuring delivery of channel strategy and performance.
  • Deliver on revenue targets across CRM & email ensuring performance is aligned with forecasts, and including other channels as required.
  • Plan, set up and execute Email campaigns based on promotional calendar, launches and key focuses weekly.
  • Manage and optimize effective email campaigns and flows aimed at customer retention, for example welcome series, re-activations, etc.
  • Develop and implement CRM strategies to enhance customer retention and engagement.
  • Assist with develop strategies to convert non-loyalty customers, drive engagement, lifetime value and customer retention.
  • Manage daily, weekly, monthly reporting to deliver growth across marketing channels, as required.
  • Analyse campaign data to drive ongoing optimisation across email — improving KPIs such as OR, CTR, Engagement time, CVR, revenue per email, AOV, etc.
  • Seek opportunities to drive growth and optimize performance across marketing channels.
  • Monitor and maintain campaign tracking, attribution, and performance accuracy across all markets.
  • Collaborate with creative and content teams to test and refine ad messaging, creative formats, and landing pages for maximum performance.

Qualifications

  • Experience in a similar digital marketing role, ideally with hands-on experience across multiple marketing channels.
  • Proficiency in campaign analytics and data reporting (Excel/Google Sheets essential; experience with BI tools a plus).
  • Experience in ESP and CRM tools such as Bloomreach.
  • Proven experience in developing and delivering customer lifecycle strategies across digital marketing channels.
  • Highly organised with strong attention to detail and the ability to manage multiple campaigns across regions.
  • Collaborative and proactive, with excellent communication skills and the ability to work in a fast-paced environment.
  • Experience in managing a team or individual.

Skills

Required:CRM strategy developmentEmail marketingCampaign analytics

Benefits

  • Not specified in the description
Last updated Oct 21, 2026. Interested? Apply on the company site.
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