Social Media Manager
Hybrid (San Francisco), Hybrid (New York)$170k - $210k + equityFull-timePosted 4w ago
About the role
Senior social media lead responsible for Baseten's presence on social channels (X, LinkedIn, YouTube), translating technical AI/ML content into engaging posts, and driving growth and engagement aligned with product launches and engineering outcomes.
Responsibilities
- Face of the Baseten brand on social channels and builds direct communication with the community across X, LinkedIn, YouTube, and relevant communities.
- Track conversations across AI and open source and participate when there is something useful to add.
- Set the social strategy: decide what to post where, how each account grows, and how to measure success, with channel investment decisions.
- Translate technical work into shareable posts: model launches, benchmark results, open source projects, engineering deep dives, and customer outcomes.
- Lead the social aspects of launches alongside product marketing, product, and engineering.
- Produce content: shoot and edit short-form video at events, in the office, and around launches, and brief freelancers or design partners as needed.
- Scale the voices of the team by helping engineers, GTM, and leadership post in a consistent voice, and ghostwrite when helpful.
- Report on follower growth, engagement, reach, and share of voice against goals and adapt plans accordingly.
- Manage contractors and creators who extend output beyond one person.
Qualifications
- 5+ years running social for a technical, developer-facing, or B2B technology brand, with writing and posting responsibility primarily on the brand.
- Track record of growing an account with demonstrable posts that landed well.
- Technical fluency to write about inference, GPUs, and model performance, and to collaborate with engineers for follow-ups.
- Native fluency on X and LinkedIn, and comfort producing short-form video.
- Experience managing a brand account and making judgment calls on posting content.
- Comfort working in fast launch cycles with shifting plans.
- A point of view on how AI companies show up online, with concrete examples of strong performers.
Skills
Required:Social media strategyTechnical fluency in AI/MLContent creation (video)Brand governance
Benefits
- Competitive compensation, including meaningful equity
- (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
- Flexible PTO policy including company wide Winter Break (office closed from Christmas Eve to New Year's Day)
- Paid parental leave
- Fertility and family-building stipend through Carrot
- (U.S. only) Company-facilitated 401(k)
- Exposure to a variety of ML startups, offering learning and networking opportunities.
Last updated Oct 21, 2026. Interested? Apply on the company site.
About Baseten
Inference is everything
Effortlessly serve optimized open source & custom models on the fastest, most reliable model delivery network.
AICloud InfrastructureDeveloper ToolsInference PlatformMachine LearningModel DeploymentModel Runtimesai-infrastructure-and-development
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