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Product Marketing Manager, Dedicated Inference

Baseten· GTM
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Hybrid (San Francisco), Hybrid (New York)$170k - $220kFull-timePosted 4w ago

About the role

Product Marketing Manager responsible for positioning, messaging, launch strategy, and cross-functional GTM execution for Baseten’s dedicated inference and platform capabilities.

Responsibilities

  • Own the positioning and messaging for Baseten’s dedicated inference and platform capabilities, including autoscaling, routing, failover, release safety, observability, and cost/performance capabilities.
  • Translate infrastructure-heavy product work into buyer narratives for ML engineering, platform engineering, security, compliance, procurement, and executive audiences.
  • Partner with Product and Engineering to understand the technical architecture, customer value, roadmap tradeoffs, and proof points behind each capability.
  • Define when a capability should be positioned as a platform differentiator, a dedicated inference requirement, a reliability story, a compliance story, or sales enablement.
  • Build messaging that is technically credible without being overly implementation-focused or generic.
  • Build and execute launch plans for major dedicated inference and serving platform capabilities, from early internal enablement through external announcement.
  • Decide what deserves a full launch versus what should ship through docs, sales enablement, customer-specific materials, or targeted enterprise outreach.
  • Create launch assets including messaging briefs, landing pages, blog posts, sales decks, one-pagers, FAQs, demo storylines, competitive talk tracks, and customer-facing proof points.
  • Sequence launches and supporting assets based on customer demand, product readiness, sales need, and market opportunity.
  • Partner with Demand Gen, Sales, Solutions, and Customer Marketing to turn product capabilities into pipeline-generating campaigns and enterprise deal support.
  • Build a deep understanding of how AI-native companies and enterprises run production inference today, where their current infrastructure breaks, and what they need as workloads scale.
  • Turn ambiguous customer and market signals into clear recommendations for Product, Sales, and Marketing.
  • Develop competitive messaging against inference providers, cloud platforms, and internal DIY alternatives.
  • Partner with Engineering to ensure technical claims are accurate, defensible, and supported by real product behavior.
  • Work with Sales and Solutions teams to understand deal blockers, buyer objections, and enablement gaps.
  • Collaborate with Demand Gen and Customer Marketing to build campaigns, customer stories, and field programs

Qualifications

  • 6+ years in product marketing, technical marketing, developer marketing, or a related GTM role, ideally at an infrastructure, developer tools, cloud, data, or AI company.
  • Strong technical fluency and the ability to quickly ramp on infrastructure concepts like autoscaling, routing, failover, capacity, observability, deployment models, and performance optimization.
  • Experience translating complex technical products into clear, differentiated positioning for both technical practitioners and enterprise decision-makers.
  • Track record building launch strategies and GTM plans for platform products, infrastructure products, or technical capabilities with long enterprise sales cycles.
  • Excellent storytelling skills, with the ability to make technical infrastructure feel concrete, credible, and commercially urgent.

Skills

Required:Product positioning and messagingLaunch strategy and GTM planningCross-functional collaborationTechnical storytelling

Benefits

  • Competitive compensation, including meaningful equity
  • (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
  • Flexible PTO policy including company wide Winter Break (offices closed from Christmas Eve to New Year’s Day)
  • Paid parental leave
  • Fertility and family-building stipend through Carrot
  • (U.S. only) Company-facilitated 401(k)
  • Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Baseten

Inference is everything

Effortlessly serve optimized open source & custom models on the fastest, most reliable model delivery network.

AICloud InfrastructureDeveloper ToolsInference PlatformMachine LearningModel DeploymentModel Runtimesai-infrastructure-and-development
Company profileWebsite

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