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Principal Copywriter, Brand Editorial

Datadog· Brand / Marketing
Apply on company site
New York, NY$153k - $204kfull-timePosted 4w ago

About the role

Datadog seeks a Principal Copywriter, Brand Editorial to own and evolve the company’s brand voice. You’ll lead writing on campaigns, campaigns, product marketing, and brand experiences, build voice systems, work with cross-functional teams, and scale writing quality across the organization.

Responsibilities

  • Define and evolve Datadog's writing style, tone, and point of view, setting a consistent quality bar across campaigns, events, web, video, social, product marketing, and other brand experiences.
  • Concept and write high-impact brand work, including campaigns, videos, launches, and major event experiences, as well as ongoing work across social, web, and sales enablement.
  • Build practical voice and messaging systems, including style guidance, messaging frameworks, and writing standards that teams can apply confidently in their day-to-day work.
  • Encode Datadog's voice into AI-enabled writing workflows by designing prompts, custom skills, evaluation approaches, and guardrails that help teams create and improve on-brand drafts.
  • Partner early with Brand, Creative, Product Marketing, Web, Corporate Communications, and other teams to establish messaging before execution and strengthen briefs, concepts, critiques, and production.
  • Scale writing quality beyond your own output by coaching internal partners and enabling agencies and contractors to apply Datadog's voice consistently without creating a bottleneck.

Qualifications

  • 8+ years of writing experience and a portfolio demonstrating range across brand campaigns, voice or messaging systems, long-form storytelling, and concise creative copy.
  • Written for developer, technical, or enterprise audiences and can communicate complex technology clearly without losing substance.
  • Built or substantially shaped voice guidelines, messaging frameworks, or writing standards that others have used.
  • Hands-on creative leader who can establish direction, exercise strong editorial judgment, influence partners, and carry work through production.
  • Experience building with AI, turning writing standards into scalable tools for the organization.
  • Comfortable working through ambiguity, collaborating across functions, and helping evolve brand and its teams into stronger communicators.

Skills

Required:Writing for brand campaigns and voice systemsTechnical/enterprise communicationVoice guidelines and messaging frameworks

Benefits

  • Generous and competitive benefits package
  • New hire stock equity (RSUs) and employee stock purchase plan
  • Continuous career development and pathing opportunities
  • Employee-focused onboarding
  • Internal mentor and cross-departmental buddy program
  • Friendly and inclusive workplace culture
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Datadog

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