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Measurement Implementation Expert, gTech Ads GCS (French, English)

Google· gTech_ads_gcs
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WarsawMidPosted 4w ago

About the role

Measurement Implementation Expert responsible for designing and executing measurement studies for Google Ads customers, with a focus on French and English speaking regions. Works cross-functionally with Sales, Product, and Engineering to ensure optimal measurement strategies and client ROI.

Responsibilities

  • Develop an understanding of client needs based on their Marketing Objectives/Core Business Objectives (MOs/CBOs), measurement objectives and provide optimal measurement strategy and define right Key Performance Indicators (KPIs) based on their eligibility criteria.
  • Design and execute measurement studies (Conversion Lift studies, MMM calibrations etc.) for clients and optimize for success ensuring there is a StatSig read on uplift.
  • Utilize measurement platforms (e.g., Ads, GeoX or CL platforms) and advanced investigative skills to design measurement studies. Model results and triage to Return on Investment (ROI) analysis on the broader media plans. Analyze attribute lift, across channels to inform the right channel strategy.
  • Partner with Account Executives (AE) and Media Effectiveness rPL (rPSA) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience with marketing analytics, return on investment, and statistical analysis.
  • Experience translating quantitative data into business insights.
  • Ability to communicate in English and French fluently to support client relationship management in this region.

Skills

Required:Marketing analyticsData interpretationKPI development

Benefits

  • Learn more about benefits at Google (link provided in job description)
Last updated Oct 23, 2026. Interested? Apply on the company site.

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