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Sr. Customer Evidence Prog Mgr, Amazon Ads

Amazon· Marketing / GTM & Marketing Strategy
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Hybrid (New York, NY)$137.9k - $186.5kFull-timePosted 4w ago

About the role

Senior Program Manager responsible for leading the Customer Evidence Program for Amazon Ads, overseeing strategy, production, and distribution of case studies, proof points, and customer success stories to support go-to-market efforts and brand positioning.

Responsibilities

  • Own and execute the annual customer evidence roadmap, ensuring alignment to go-to-market priorities, brand strategy and core narrative, product launches, and commercial moments (Upfronts, unBoxed, fiscal planning cycles)
  • Run the end-to-end production pipeline from advertiser identification and recruitment through data validation, narrative development, approvals, asset creation, and distribution
  • Prioritize evidence production against business impact, maintaining both planned execution and flexible capacity for competitive and emerging needs
  • Partner with Sales and account teams to identify and recruit advertisers whose campaigns demonstrate key value propositions
  • Manage complex approval workflows spanning Legal, PR, and customer stakeholders with predictable timelines and enforced service-level agreements
  • Audit existing evidence assets across internal repositories, identifying repackaging opportunities and net-new production gaps
  • Contribute to competitive proof points and positioning in partnership with Product Marketing and competitive intelligence teams
  • Coordinate with regional teams to ensure locale-specific evidence for international markets
  • Maintain quarterly, monthly, and real-time operating cadences that create accountability and visibility across stakeholders
  • Present evidence readiness, gap analysis, and trade-off recommendations to senior leadership

Qualifications

  • 6+ years of professional non-internship marketing experience
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience using data and metrics to drive improvements
  • Experience communicating results to senior leadership
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience creating and implementing large-scale organizational programs
  • Experience managing multiple projects and priorities across teams in a fast-paced, deadline-driven environment
  • 5+ years of working cross functionally across several teams experience, or a MBA and 4+ years of program or project management experience

Skills

Required:Program managementCross-functional collaboration
Nice to have:Evidence production
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

Amazon.com, Inc. or its affiliates

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