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Senior Lifecycle Marketing Manager

Docker· Marketing
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RemoteCA$160.3k - CA$229kFull-timePosted 3w ago

About the role

Senior Lifecycle Marketer responsible for owning lifecycle campaigns across Docker's Container and AI Platform products (Sandboxes, AI Governance). Drive end-to-end programs, validate audiences, collaborate with data, sales, design, and agencies, and scale a lifecycle engine within a PLG model.

Responsibilities

  • Build the Lifecycle Engine: Own and build lifecycle campaigns (email and in-product messaging) across Docker's Container and AI Platform products, including Sandboxes and AI Governance, for both end users and admins.
  • Scale Programmatic Sends: Design and run large-scale programmatic sends, such as recurring account health checks, to a base in the tens of millions, working within the team's marketing automation stack (currently Marketo and Mailgun; expect a platform transition in the next 6–12 months).
  • Automate Lead and Renewal Motions: Stand up and run automated first-touch flows for PQLs and inbound leads, in partnership with BDR and renewals stakeholders.
  • Validate Audiences & Signals: Partner with data and growth engineering to pull the usage signals campaigns depend on (Snowflake and internal data tools), and validate that an audience and its underlying signal are correct before every send.
  • Manage Suppressions & Contact Governance: Own suppression lists and contact governance rules so campaigns stay compliant and don't over-message or reach the wrong audience.
  • QA, Launch Monitoring & Troubleshooting: Run pre-send QA and live proofs on every campaign, monitor launches as they go out, and troubleshoot issues in real time, including broken data syncs.
  • Translate Signals into Messaging: Turn technical product usage and adoption signals into messaging that reads credible and useful to developers and admins, not generic marketing copy.
  • Shape and Sequence Strategy: Take a fast-growing list of priorities and turn it into a concrete build queue: itemize the work, sequence it, and flag capacity or dependency issues early.
  • Coordinate Design & Agency Partners: Work with design and agency partners to keep campaign quality and turnaround on track.
  • Operationalize Reporting: Own naming, tracking, and reporting on programs so the rest of the team has visibility into what's live, what's next, and what it's driving.

Qualifications

  • Lifecycle Marketing Experience: A background specifically in lifecycle marketing, ideally inside a PLG or self-serve motion.
  • Proven Program Ownership: Track record of owning campaigns end to end (strategy, build, QA, send) and shipping programs that moved activation, retention, or renewal conversion.
  • Marketing Automation Build Experience: Hands-on build experience in Marketo or equivalent: audience builds, program/campaign setup, suppressions and contact governance, pre-send QA and live proofs, and launch monitoring.
  • Data & Targeting Validation: Comfortable working with data teams to validate data and targeting logic; SQL writing is a plus but not required.
  • Technical-to-Message Translation: Ability to turn technical signals into credible messaging for developers/admins.
  • Technical Familiarity: Comfort navigating developer ecosystems, cloud infrastructure, or complex multi-product platforms.
  • Independent Ownership: Senior-level judgment and ownership as an individual contributor; capable of operating with ambiguity and collaborating with peers.

Skills

Required:Lifecycle marketingMarketing automation (Marketo or equivalent)

Benefits

  • Remote-first by design – Work from your home, with offices in Seattle and Paris for connection and collaboration.
  • Flexibility that fits your life
  • Time to recharge – Generous PTO, quarterly Whaleness Days, end-of-year Whaleness break
  • Home office support
  • Technology stipend – US$100 net per month
  • Learning & development – Annual stipend for conferences, courses, certifications
  • Parental leave – 16 weeks paid after six months
  • Equity for all full-time employees
  • Comprehensive benefits – Medical, retirement, holidays vary by country
  • Docker swag
Last updated Sep 30, 2026. Interested? Apply on the company site.
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