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Content Lead (m/f/d)

LAP Coffee· Commercial
Apply on company site
Berlin (HQ)Full-timePosted 3w ago

About the role

Content Lead responsible for creating and directing LAP's content strategy, producing end-to-end content across channels, and growing the brand's presence with a strong storytelling focus.

Responsibilities

  • Build our presence on TikTok and Instagram from idea to published post, and become one of the faces of the brand along the way.
  • Own our channels end to end: ideas, producing, posting.
  • Turn our stores, people, products, openings, partnerships and the things that happen every day into content people actually want to watch.
  • Spot trends early and make them feel like LAP, not like another brand copying TikTok.
  • Grow our audience from where it is today into the millions.
  • Develop creative direction, build formats and recurring ideas, not just one off content, and move fast enough to actually make them.
  • Work closely with the founders, Growth, Brand and the rest of the team.
  • Build the content playbook and eventually the team around it.

Qualifications

  • You understand TikTok and Instagram almost instinctively.
  • You have very strong opinions about what is good content.
  • You've built an audience or grown an account before. It doesn't have to be a huge one.
  • You can go from idea to phone to published video without needing someone to hold your hand.
  • You're comfortable on camera and don't take yourself too seriously.
  • You move fast. You figure things out. You don't wait for perfect conditions.
  • You're smart, curious and genuinely excited to understand how a business works.
  • You have high agency: when you see something that should happen, you make it happen.
  • You care about performance, but know that not everything good can be measured in a spreadsheet.
  • You have great taste and care about making things that feel right for the brand, not just things that perform.
  • You speak fluent German and English and are based in Berlin.

Skills

Required:Storytelling and creative directionVideo production
Last updated Sep 30, 2026. Interested? Apply on the company site.

About LAP Coffee

Life Among People | LAP Coffee

At LAP, we create inviting spaces where people connect over the best everyday coffee. More than just a coffee shop, we’re a community driven café built for creativity and conversation. We serve locally roasted specialty coffee, crafted to perfection and quickly served. Whether you're looking for a café in Berlin or our upcoming coffee shop openings in Munich and Hamburg, LAP is the place to belong. Join us for great coffee, coffee culture, and community.

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