Sr. Director, Global Brand and Creative
Pattern· Pattern Corporate – Marketing
Hybrid (Lehi, UT)Full-time (Salary)Posted 3w ago
About the role
Senior leadership role to set Pattern's global brand strategy and lead the in-house creative team across markets including China and EMEA; responsible for building a full-service creative organization and ensuring efficient growth-driven brand work.
Responsibilities
- Set the global brand strategy for Pattern and lead the creative team bringing it to life across every market, including China and EMEA
- Split time between high-level strategy work with the CMO and executive team and hands-on creative review
- Build and maintain the systems and people that keep Pattern's voice consistent everywhere it shows up — keynote stages, client dinners, paid social, and direct mail
- Ensure brand and creative work is measured against efficient growth and real demand generation, not just visibility or impressions
- Own creative budgets, agency and freelance vendor economics, and headcount planning for the team
- Attract, hire, retain, and coach world-class creative talent, including the team based in Pune, India
Qualifications
- A proven track record spanning both agency-side creative leadership and in-house B2B brand and creative leadership, including direct experience at a publicly traded company and comfort with the visibility and rigor of operating in the public markets
- Direct experience managing brand or creative work across multiple international markets, including familiarity with China's distinct digital and social ecosystem and EMEA market dynamics
- Exceptional writing and storytelling ability, with genuine range — equally comfortable shaping a big brand idea and sharpening the copy on the page
- A strong problem-solver, able to translate ambiguous or fast-changing business needs, including those of a senior executive team, into effective creative solutions
- Experience building or running a full-service, in-house creative team (video, animation, and design), supported by project management and offshore creative talent
- A demonstrated ability to attract, hire, retain, and coach world-class creative talent
- Fluency running brand strategy and fast-moving social content simultaneously, without letting either slip
- Ownership-level comfort with creative budgets, agency and freelance vendor economics, and headcount planning
- A performance-minded approach to brand and creative — comfortable being measured on efficient growth and demand generation, not just creative output
- Bachelor's degree required
- Willingness to work onsite in Lehi, UT and travel internationally as needed
Benefits
- Unlimited PTO
- Paid Holidays
- Onsite Fitness Center
- Company Paid Life Insurance
- Casual Dress Code
- Competitive Pay
- Health, Vision, and Dental Insurance
- 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.
Last updated Oct 21, 2026. Interested? Apply on the company site.
About Pattern
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