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Senior Product Marketing Manager - Customer Growth

Bitvavo· Product
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HeadquartersFull-timePosted 3w ago

About the role

Senior Product Marketing Manager responsible for growth and go-to-market strategy for Bitvavo's retail product, focusing on acquisition, onboarding, activation, and adoption of new features to grow market share and usage.

Responsibilities

  • Define & Lead new market entry strategy and aggressive growth strategies in our existing markets. Prioritising by customer and business impact and setting the scope and channels to most effectively reach your goals
  • Experiment with new creative tactics to drive acquisition, onboarding, activation or top-of-funnel conversion by partnering with CRM, Product, Marketing, Partner Management and Brand on growth and win back campaigns
  • Plan, build and ship multi channel campaigns end to end, staying hands on through every stage of production
  • Track the competitive landscape for new customers: neobanks entering crypto and competitors' onboarding flows, and shape our positioning for people opening their first account
  • Connect Product and Marketing on everything acquisition-related. Brief creatives, and align Legal, CRM, Brand, Performance, Affiliates and Social around one consistent first-touch story

Qualifications

  • 5+ years of hands-on experience in growth marketing, acquisition-focused product marketing or product management within trading, investing or consumer fintech, with a track record of moving prospects into activated, retained customers in a regulated product
  • A real self starter. You find the next acquisition channel or activation lever before anyone briefs you on it
  • Analytical, defining success metrics and using data and experiments to shape acquisition campaign and product decisions
  • Strong communication and stakeholder management, able to align a cross functional team around one story
  • Understanding of marketing channels, effectiveness and best place to reach new customers in a given market

Skills

Required:Growth marketingProduct marketingCampaign managementData-driven decision makingCross-functional collaboration
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Bitvavo

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