← All roles

Senior Product Marketing Manager - Advanced Trading

Bitvavo· Product
Apply on company site
HeadquartersFull-timePosted 3w ago

About the role

Senior Product Marketing Manager responsible for go-to-market and engagement for Bitvavo’s most active, sophisticated traders on retail products (web3, high leverage, RFQ), defining GTM strategy, driving engagement and coordinating cross-functional teams.

Responsibilities

  • Define & Lead go to market strategy for new and advanced trading instruments and features, prioritising by customer and business impact and setting the scope and channels of support for each release
  • Drive trading volume and engagement among our most active traders, partnering with CRM, Product and Brand on lifecycle, win-back and loyalty campaigns built for frequent, sophisticated users, not casual ones
  • Plan, build and ship multi channel campaigns end to end, staying hands on through every stage of production
  • Run engagement programs built for traders who already know the mechanics, tracking the return each program drives
  • Track competitor derivatives, margin and pro-trading offers, and shape our competitive positioning and USPs for the advanced-trader audience
  • Educate your product & marketing peers on how advanced traders think, and how we should speak to them. Brief creatives, and align Legal, CRM, Brand, Performance, Affiliates and Social around one consistent story for this segment

Qualifications

  • 5+ years of hands-on experience in product marketing, go to market execution or product management within trading, investing, derivatives or consumer fintech, with a track record of shipping go to market strategies that drive conversion and retention in a regulated product
  • Deep understanding of trading instruments and financial markets, and how to sell them credibly to a sophisticated, regulation-aware audience
  • A real self starter. You spot the next feature, cross-sell or market moment for power traders before anyone briefs you on it
  • Analytical, defining success metrics and using data and experiments to shape campaign and product decisions
  • Strong communication and stakeholder management, able to align a cross functional team around one story

Skills

Required:Go-to-market strategyCampaign planning and executionEngagement and lifecycle marketing
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Bitvavo

Company profileWebsite

More open roles at Bitvavo