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Senior Content Marketing Manager

Norm AI· Marketing
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Hybrid (New York City)$140k - $180k + equityFull-timePosted 3w ago

About the role

Senior Content Marketing Manager responsible for creating high-impact content, shaping Norm’s point of view on AI, law, regulation, and the future of work, and translating executive expertise into compelling thought leadership and marketing materials.

Responsibilities

  • Develop our point of view: Work directly with executives and subject-matter experts to uncover strong ideas and turn them into differentiated perspectives on AI, law, regulation, and the future of work
  • Create high-impact content: Write and produce thought leadership, reports, articles, executive bylines, case studies, presentations, campaign assets, website copy, sales materials, and other content for priority audiences
  • Lead the editorial strategy: Identify the topics, narratives, and formats that will strengthen Norm’s position in the market and establish a clear editorial roadmap around them
  • Own the editorial process: Lead content from concept through publication, including research, interviews, outlining, drafting, editing, stakeholder reviews, production, and distribution
  • Shape the narrative: Partner with Brand, Communications, Product Marketing, GTM, and Norm Law to ensure content reflects Norm’s positioning, voice, and strategic priorities
  • Build signature content programs: Develop repeatable editorial franchises and content series that establish authority, support campaigns, and create sustained engagement with target clients
  • Extend the impact: Turn major content pieces into channel-specific assets for social, email, events, campaigns, executive communications, and sales enablement
  • Drive project management: Manage editorial calendars, contributors, and internal stakeholders to deliver exceptional work on time
  • Own the metrics: Measure content performance, gather qualitative feedback, and use audience insights to continually improve topics, formats, distribution, and impact

Qualifications

  • 5–7+ years of experience in content marketing, editorial, communications, journalism, or a related field
  • Exceptional writing and editing skills, with a portfolio of clear, compelling work created for sophisticated or executive audiences
  • A track record of developing high-impact thought leadership and marketing materials across multiple formats and channels
  • Experience working directly with executives and subject-matter experts to develop original points of view and translate expertise into accessible content
  • Strong editorial judgment and the ability to identify the ideas, arguments, and stories most likely to resonate with an audience
  • Experience independently shaping content strategy and leading complex projects from an ambiguous starting point through publication
  • Excellent project management skills, with experience managing multiple content initiatives, contributors, and deadlines simultaneously
  • Comfort engaging deeply with complex, technical, or highly regulated subject matter
  • Ability to balance strategic thinking with hands-on execution, moving fluidly from a broad idea to a polished final product
  • Comfort with ambiguity and a bias for thoughtful action in a fast-paced, evolving environment

Skills

Required:WritingEditorial strategyProject managementContent strategy

Benefits

  • 401(k) with employer match
  • health, dental, and vision coverage
  • unlimited paid time off
  • free lunch in the office daily
  • employee referral bonus program
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Norm AI

Turn legal & compliance into a strategic advantage

Norm Ai enables the world’s most sophisticated institutions to move faster, reduce risk, and unlock growth with Legal & Compliance AI.

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