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Senior Manager, Acquisition Marketing

Fi Smart Dog Collar· Marketing
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New York, NY$130k - $330kFull Time / On SitePosted 3w ago

About the role

Senior performance marketer responsible for owning and scaling Google Ads, Amazon Ads, and YouTube campaigns, driving acquisition targets, and leading paid media strategy and execution for Fi.

Responsibilities

  • Own hands-on execution across the full Google Ads portfolio: Search (brand and non-brand), Performance Max, Demand Gen, Shopping, and YouTube. You build campaigns, manage bidding, pace budgets, and make the scaling calls yourself
  • Own Amazon Ads end to end: Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. You set the spend strategy, including keyword and product targeting priorities and where budget concentrates, and own launch support for new products
  • Own your channels’ CAC against our acquisition targets while protecting volume, managing to payback and contribution margin rather than CAC alone, and partnering with Finance on true unit economics rather than platform-reported numbers
  • Own YouTube strategy across the upper and lower funnel, including the reach versus Demand Gen mix and the reallocation tests that inform it
  • Manage Performance Max with the right asset groups, audience signals, and brand exclusions, plus the visibility to know where spend is actually landing
  • Own the creative brief-to-asset pipeline for paid search, YouTube, and Amazon, representing the channels in creative reviews and partnering with Brand and Creative on video and asset production
  • Maintain measurement and signal quality end to end: conversion tagging accuracy, enhanced conversions, consent handling, customer match, and existing-member exclusion lists at parity across campaigns, plus brand safety controls across YouTube and Display
  • Own the paid-side requirements, QA, and troubleshooting for Shopping feeds and Amazon detail pages, partnering with internal feed teams and with the retail and merchandising side on page content and imagery
  • Build and maintain reporting in Northbeam and Databricks, including Amazon CAC and unit reporting against plan, plus a weekly performance narrative reconciled against our source-of-truth reporting
  • Run an incrementality and testing practice (lift studies, geo tests) that validates spend is driving net-new customers, and own the performance read across Google and Amazon
  • Lead peak planning for product launches, BFCM, holiday, and Amazon deal events including Prime Day, covering budget scenarios, creative readiness, and bidding strategy, along with our Google and Amazon rep relationships and beta access

Qualifications

  • 6+ years in performance marketing with hands-on ownership of Google Ads across Search, Performance Max, Demand Gen, and YouTube, ideally at a DTC or subscription brand at meaningful scale
  • Hands-on Amazon Ads ownership at meaningful spend across Sponsored Products and Sponsored Brands, ideally including DSP
  • Fluency in payback and LTV-to-CAC math on hardware plus subscription model, including margin-based LTV and payback period
  • Experience running YouTube as both a reach and a performance channel, including conversion lift or brand lift study design and interpretation
  • Fluency with Google tag setup, enhanced conversions, customer match, and exclusion list management
  • Ability to pull and interrogate numbers in SQL or BI tools, and to argue a channel case with data rather than last-touch attribution
  • Clear communication, including the ability to brief executives and write a crisp performance recap understandable by non-marketers
  • Bonus: hardware plus subscription or other considered-purchase experience, or familiarity with media mix modeling

Skills

Required:Google Ads (Search, Performance Max, Demand Gen, YouTube)Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, DSP)YouTube marketing (reach and performance)Measurement & analytics

Benefits

  • Time to Recharge: Flexible PTO
  • Top-Notch Health Coverage: medical, dental, and vision
  • Wellness Perks: One Medical, Kindbody, Talkspace
  • Dog-Friendly Office
  • BarkBack Program: $500 annual donation to a dog charity
  • Free Fi Membership for your Fi collar
  • Gifting program for friends and family
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Fi Smart Dog Collar

Dog GPS & Health tracking | $19/month | Fi Smart Dog Collar

Fetch the most advanced GPS, behavior, and activity tracking technology for your pet.

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