Director of Lifecycle Marketing
Fi Smart Dog Collar· Marketing
New York, NY$150k - $350kFull Time / On SitePosted 3w ago
About the role
Director of Lifecycle Marketing to own the entire customer journey outside paid and social, from the first email a prospect opens to the renewal that keeps a member with Fi for years. Set strategy for how, when, and to whom Fi communicates, then build the flows and campaigns that bring it to life, working hands-on in the tool as much as on the roadmap.
Responsibilities
- Own the lifecycle comms calendar, tying every email and SMS send to launches, promotions, seasonal moments, and brand campaigns
- Set cadence and volume strategy across the base, balancing reach against fatigue, unsubscribes, and complaints
- Define segmentation by lifecycle stage, engagement, product ownership, and behavior, and set the mix of value content vs. promotional sends
- Design, build, and optimize automated flows across the full journey: lead nurture, onboarding, activation, engagement, winback, and renewal
- Partner with Product and Engineering on list growth and event tracking, defining the triggers, opt-in moments, and app, collar, and web events your programs run on
- Own the testing roadmap across subject lines, timing, content, and offers, and turn results into a living playbook
- Track and report on lifecycle KPIs: engagement, attributed revenue, retention, reactivation, list health, and deliverability
- Own deliverability and compliance (CAN-SPAM, TCPA), partnering with Legal and IT as needed
- Manage the lifecycle tech stack and budget, including tools, integrations, and agency or freelance support
- Coach and develop your Email Marketing Manager, setting priorities and reviewing their work
- Work with Brand Creative on copy and design, Customer Support on member feedback, and Data on attribution
Qualifications
- 7+ years in lifecycle, CRM, or retention marketing, including managing direct reports
- A track record building and scaling email/SMS programs for a subscription or membership consumer brand, ideally in pet, connected hardware, or health and wellness
- Deep hands-on expertise in a major ESP (Klaviyo, Braze, Attentive, Iterable, Customer.io), with range beyond email into push, in-app, or loyalty, referral, and winback programs
- Strong analytical chops: you define KPIs, read cohort and funnel data, and bonus if you can write your own SQL against a warehouse like Databricks or Snowflake
- Experience working with Product and Engineering on event tracking, data pipelines, or CDPs like Segment or mParticle
- Sharp writing instincts and the ability to write and edit campaign copy yourself
- Comfort moving between big-picture strategy and hands-on execution in the same day
Skills
Required:Lifecycle MarketingEmail/SMS program managementESP platforms
Benefits
- Flexible PTO
- Full medical, dental, and vision insurance
- Free access to One Medical, Kindbody, and Talkspace
- Dog-Friendly Office
- $500 annual donation to a dog charity through BarkBack Program
- Free Fi Membership for your pets
- Gifting program for friends and family
Last updated Sep 30, 2026. Interested? Apply on the company site.
About Fi Smart Dog Collar
Dog GPS & Health tracking | $19/month | Fi Smart Dog Collar
Fetch the most advanced GPS, behavior, and activity tracking technology for your pet.
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