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Email Marketing Manager

Fi Smart Dog Collar· Marketing
Apply on company site
New York, NY$90k - $200k + equityFull-timePosted 1w ago

About the role

Fi is seeking an Email Marketing Manager to own lifecycle and campaign marketing end to end, from onboarding flows to reactivation, collaborating with brand, creative, and data teams to deliver performance-driven campaigns that strengthen Fi’s brand and engage pet parents.

Responsibilities

  • Lead lifecycle and email marketing strategy — from acquisition and onboarding to retention and reactivation — optimizing for engagement and conversion at every stage.
  • Own campaign creation and execution for major product launches, brand moments, and seasonal activations that keep Fi top of mind.
  • Collaborate cross-functionally with brand, creative, growth, product, CX and other marketing channels to align content, design, and messaging across customer touchpoints.
  • Experiment and iterate: A/B test subject lines, flows, content, and timing to continuously improve performance.
  • Own reporting and reinvest insights: Partner with our data team to analyze campaign results in Tableau and AWS Redshift, identify trends, and use insights to shape future strategy.
  • Expand Owned Channels Strategy: help define messaging across SMS, in-app, and other owned channels to create a cohesive and impactful customer journey.
  • Champion deliverability, compliance, and best practices — ensuring every message we send is on-brand, relevant, and effective.

Qualifications

  • 3–5 years of experience in email and lifecycle marketing, ideally in a fast-paced DTC or subscription-based environment.
  • Proven ability to design and deploy high-impact campaigns end-to-end using CRM and ESP tools (we use Customer.io).
  • Strong grasp of segmentation, automation, personalization, and customer journey mapping.
  • Analytical mindset — ability to interpret data and translate insights into action, optimizing for engagement, conversion, and long-term customer value.
  • Experience partnering with creative and data teams to build campaigns that balance storytelling with performance.
  • Comfort managing multiple projects and deadlines in a fast-moving startup environment.
  • Excellent communication skills and sharp attention to detail.
  • Passion for building systems that scale — and for helping dogs live longer, healthier lives.

Skills

Required:Email marketing and lifecycle marketingCRM/ESP tools (e.g., Customer.io)Segmentation and personalizationData-driven decision making

Benefits

  • Time to Recharge: Flexible PTO
  • Top-Notch Health Coverage: medical, dental, and vision insurance
  • Wellness Perks: Free access to One Medical, Kindbody, and Talkspace
  • Dog-Friendly Office
  • BarkBack Program: $500 annual donation to a dog charity of your choice
  • Free Fi Membership: Fi collar benefits for your pets
  • Gifts Program: gifting for loved ones
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Fi Smart Dog Collar

Dog GPS & Health tracking | $19/month | Fi Smart Dog Collar

Fetch the most advanced GPS, behavior, and activity tracking technology for your pet.

GPShealth monitoringtrackingpet
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