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Vice President, Global Consumer Data & Insights

Arc'teryx· Brand Marketing – Brand Direct Marketing
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Hybrid (North Vancouver, BC)$224k - $336kFull-timePosted 3w ago

About the role

Senior leader responsible for defining and guiding ARC’TERYX’s consumer insights strategy, embedding the voice of the consumer into brand and business decisions, and building a high-performing global insights organization.

Responsibilities

  • Setting the strategic vision and multi-year roadmap for the global Consumer Insights function, strengthening brand equity, distinctiveness, and consumer connection while ensuring alignment to brand positioning, growth priorities, and long-term strategy
  • Serving as the enterprise leader and trusted advisor for consumer insights, embedding a consumer-first operating model and insight-led perspectives that shape executive decisions, strategic planning, and innovation across all functions, regions, and business units
  • Building, leading, and developing a high-performing global Consumer Insights team, including organizational design, capability building, and succession planning
  • Translating complex, multi-source data into clear narratives and lead the evolution of advanced analytics, including predictive, prescriptive, and AI-driven approaches, next-gen measurement, and marketing effectiveness/ROI tools, to drive measurable business outcomes
  • Designing and scaling a global insights operating model and enterprise frameworks — tools, platforms, KPIs, and standardized methodologies — and build strategic external partnerships to democratize access and ensure best-in-class capability
  • Leading consumer segmentation and consolidate data and insights systems across the enterprise with focus on product, channel, and regional data, anticipating emerging consumer behaviors and market dynamics to unlock acquisition, retention, and growth opportunities
  • Shaping the future of brand-building through next-generation insights, leveraging AI, real-time consumer signals, and emerging technologies to create more adaptive, responsive, and culturally relevant brand strategies
  • Pioneering new approaches to understanding consumer connection and brand experience, evolving beyond traditional research to integrate behavioral, emotional, and cultural intelligence at scale
  • Future-proofing the Brand by embedding predictive foresight and scenario planning, enabling the organization to anticipate disruption, stay ahead of shifting consumer expectations, and unlock long-term brand growth opportunities

Qualifications

  • 15+ years of progressive experience across brand, consumer insights, and strategy functions
  • Bachelor's degree in a relevant field
  • Proven capability building consumer insights strategies and frameworks
  • Success influencing executive leadership and translating insights into brand strategy, positioning, and global brand-building initiatives
  • Strong analytical and technical fluency including advanced analytics, predictive modeling, AI-driven insights, and consumer data ingestion, integration, and governance across a multi-market environment
  • Exceptional ability to synthesize complex data into compelling narratives that influence senior stakeholders and drive action
  • Proven people leader who sets clear vision, aligns global teams, and builds high-performing, diverse organizations within a complex matrix
  • Knowledge of technical apparel, outdoor, performance, or premium lifestyle categories with understanding of ARC'teryx consumer
  • Genuine passion for getting outside that matches passion for the work

Skills

Required:Strategic vision and roadmappingExecutive storytelling and influenceAdvanced analytics and AI-driven insights

Benefits

  • Health & wellbeing: Extended health, dental, and vision coverage including mental health support, fertility benefits, gender-affirming care, 24/7 EAP
  • Financial wellbeing: RRSP matching, eligibility for Annual Incentive Plan, and access to ESPP where applicable
  • Time & Flexibility: Paid time off, wellness time, No Wasted Day program (paid days to get outside & explore)
  • Family support: Parental leave top-up and nesting period for new parents
  • Growth, community & gear: Professional development opportunities, Arc'teryx Academies, Employee Belonging Councils, employee discounts and Pro Deals
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Arc'teryx

Outdoor Clothing, Technical Outerwear, & Accessories | Arc'teryx United States

Arc'teryx is a high performance outdoor equipment company known for leading innovations in climbing, skiing and alpine technologies

outdoorclothingouterwearaccessoriesskiingclimbingalpine
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