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Senior Manager, Global Brand Programs

Arc'teryx· Brand Marketing – NAM Brand Marketing
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Hybrid (North Vancouver, BC)CA$126k - CA$165kFull-timePosted 3w ago

About the role

Senior strategic leader responsible for shaping how the Arc’teryx brand is expressed globally across stories, moments, and experiences, translating brand vision into frameworks that guide seasonal storytelling and maximize brand impact and reach globally.

Responsibilities

  • - Stewarding the long-term global brand positioning, narrative, and strategic priorities in partnership with Brand Strategy leadership
  • - Owning the global storytelling calendar at a strategic level, ensuring clarity of intent and alignment to brand objectives
  • - Driving a compelling Global Brand Content and distribution strategy that expands reach, engagement and brand impact
  • - Influencing the direction of the brand’s Circularity initiatives across the organization with cross-functional partners
  • - Leading and developing team members, enabling high performance and career development
  • - Designing and owning the strategic frameworks that guide global brand programs, storytelling systems, and seasonal brand priorities
  • - Defining success metrics and guardrails for brand programs to ensure consistency with local relevance
  • - Supporting long-term strategy and positioning for the Brand’s Community Impact portfolio
  • - Supporting development of the global GTM strategy, seasonal brand objectives and briefs
  • - Leading enablement sessions for regions and partners to drive understanding and adoption of global strategies
  • - Leveraging consumer insights, market trends and competitive analysis to inform strategic decisions
  • - Operating as a brand steward and cultural leader to protect brand integrity and authenticity
  • - Partnering with the creative team on the Brand’s long-form storytelling platform

Qualifications

  • - Bachelor’s degree in Marketing, Advertising, Communications or related field
  • - 8+ years of relevant experience within a global organization with deep understanding of brand and product marketing in the outdoor industry
  • - Experience in people management and leading teams
  • - Authentically connected to the outdoor industry, technical outdoor product, and outdoor sports culture
  • - Proven track record of building successful strategic marketing plans within brand and/or product marketing
  • - Relationship builder with global connections in the outdoor industry
  • - Entrepreneurial mindset with ability to think outside the box and drive improvements
  • - Strong awareness of the Arc’teryx brand, product and consumer
  • - Flexible and creative in the face of ambiguity
  • - Passion for work and the outdoors

Skills

Required:Brand strategyTeam leadershipStakeholder managementGlobal storytelling

Benefits

  • - Health & wellbeing: Extended health, dental, vision, mental health support, fertility benefits, gender-affirming care, 24/7 EAP
  • - Financial wellbeing: RRSP matching, eligibility for Annual Incentive Plan, Employee Stock Purchase Program (ESPP) where applicable
  • - Time & Flexibility: Paid time off, wellness time, No Wasted Day program
  • - Family support: Parental leave top-up and nesting period for new parents
  • - Growth, community & gear: Professional development, Arc'teryx Academies, Employee Belonging Councils, employee discounts and Pro Deals
  • - Eligibility varies by role
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Arc'teryx

Outdoor Clothing, Technical Outerwear, & Accessories | Arc'teryx United States

Arc'teryx is a high performance outdoor equipment company known for leading innovations in climbing, skiing and alpine technologies

outdoorclothingouterwearaccessoriesskiingclimbingalpine
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