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Group Product Marketing Manager

Affirm· Product Marketing
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Remote$220k - $280kfull-timePosted 3w ago

About the role

Senior individual contributor responsible for strategy, frameworks, and cross-portfolio impact to drive product marketing excellence for Affirm’s B2B organization, including portfolio storytelling, GTM alignment, and merchant insights.

Responsibilities

  • Own and evolve the portfolio narrative: Develop Affirm’s merchant story, messaging architecture, and proof points. Partner with Brand and other Marketing teams to connect it to Affirm’s broader brand story and activate it across priority merchant channels.
  • Connect product and GTM teams: Establish operating rhythms that sustain alignment across teams, with deeper coordination at planning, forecasting, launches, and strategic client opportunities.
  • Equip Revenue teams to tell the story: Partner with Revenue Enablement to turn the portfolio narrative into messaging, tools, training, and proof points that strengthen merchant conversations across the field.
  • Lead Voice of the Merchant: Own Affirm’s Client Advisory Board and broader merchant feedback loops. Turn insights from strategic merchants, Revenue teams, research, and performance data into product priorities, go-to-market decisions, and pilot or co-development opportunities.
  • Lead critical initiatives: Own a limited number of high-priority, ambiguous opportunities, such as strategic commerce and payments platform partnerships or new market launches.
  • Be a culture carrier: model Affirm’s values, set a high bar for collaboration, and coach others to do their best work.

Qualifications

  • 12+ years of experience in product marketing, product strategy, or related field, with depth in B2B payments, fintech, commerce, or platform businesses.
  • A track record of setting strategic direction and delivering measurable outcomes for a significant product portfolio or business area.
  • A strong portfolio storyteller who can connect complex products into a clear narrative for senior leaders, merchants, and partners.
  • Exceptional strategic and business judgment with ability to turn insights into product priorities, business cases, and investment recommendations.
  • Proven ability to influence senior leaders, resolve tradeoffs, and build alignment across Product, Revenue, Partnerships, Analytics, and Marketing.
  • Strong self-serve analytical skills (SQL, dashboards, AI-assisted analysis) to investigate questions and test hypotheses.
  • High AI fluency and experience using AI to synthesize research, analyze data, automate workflows, and build reusable tools.
  • Experience building reusable frameworks and operating mechanisms to improve segmentation, GTM planning, launches, and measurement across teams.

Skills

Required:Portfolio storytellingstrategic planningCross-functional leadershipSQL

Benefits

  • Health coverage at no cost for employees and dependents
  • Monthly stipends for tech setup and health/wellness options
  • Flexible time off and generous holiday calendar
  • Employee stock purchase plan (ESPP)
  • Inclusive interview process with accommodations
  • Supportive onboarding and relocation-like considerations for remote roles as applicable
Last updated Sep 30, 2026. Interested? Apply on the company site.

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