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Product Designer - Web

HeyGen· Design
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Los Angeles$180k - $235kfull-timePosted 3w ago

About the role

Web Product Designer focused on HeyGen's marketing site, owning end-to-end design from concept to production-ready specs, with emphasis on funnel optimization, experimentation, and AI-enabled workflow.

Responsibilities

  • End-to-End Web Design: Own the design of HeyGen's marketing site from concept to production-ready spec. Homepage, product and feature pages, pricing, campaign landing pages, templates, SEO pages, and handoff into signup and onboarding.
  • Growth Partnership: Partner with Growth, Marketing, and Web Engineering as a true product partner to decide what to test, not just how it looks.
  • Experimentation: Design and ship A/B tests and landing page variants; form hypotheses, define success metrics, read results, and carry learnings forward.
  • Conversion and Activation: Improve top-of-funnel conversion and the transition into the product through signup, first-run, and activation.
  • Concept and Storytelling: Create high-quality concept work including exploratory directions, bold hero moments, motion, and storytelling.
  • Mobile-First and Responsive: Design mobile-first and responsive by default; both desktop and mobile are first-class.
  • Build with AI: Use Claude Code, Codex, or equivalent tools to prototype in code and push designs to production quality.
  • Design Systems and Consistency: Maintain and extend the site's design system and collaborate to keep the product feel unified.

Qualifications

  • 3+ years of designing and shipping modern software and web experiences
  • Proven experience designing marketing sites in production with strong conversion performance
  • Experience as a product designer embedded with PMs and engineers, shipping features
  • Track record of designing for metrics-driven outcomes (A/B testing, conversion, activation, retention)
  • Experience in visual design with typography, layout, color, motion
  • Strong systems thinking for building components and patterns
  • Fluency in AI-assisted design (Claude Code, Codex or equivalent) for production-grade output
  • Mobile and responsive design expertise
  • Comfort with ambiguity, high velocity, and iterative public shipping
  • Clear communication and openness to evolving decisions based on data
  • Open-minded, self-driven, strong learner, industry-forward knowledge

Skills

Required:End-to-End Web DesignA/B Testing & MetricsProduct Design CollaborationVisual Design & Motion

Benefits

  • comprehensive benefits including internal equity
  • matching 401k plan
  • health benefits
  • generous PTO
  • parenteral leave program
  • emotional health resources
Last updated Sep 30, 2026. Interested? Apply on the company site.
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