Head of Content & Creative
Leland HQ - Lehi, UTFull-timePosted 3w ago
About the role
We're hiring our first Head of Content & Creative to build the content engine at Leland, owning strategy, calendar, and brand/creative across channels, and eventually leading all content as the company grows.
Responsibilities
- Set content strategy and own the editorial calendar across blog, newsletters, webinars and livestreams, whitepapers, and social
- Put processes, tools, and AI workflows in place to publish consistently
- Build with search in mind (traditional SEO and AI search)
- Measure traffic, engagement, and influence on pipeline and bookings; optimize accordingly
- Collaborate with marketing and design on web visuals, positioning, messaging, and website structure
- Champion original research and reports on admissions, careers, and AI at work
- Turn coaches, customers, and team into content via interviews, case studies, and LinkedIn advocacy
- Build relationships with journalists, podcasts, and newsletters; pitch stories
- Lead the brand across channels in partnership with Design; maintain consistency as we grow
- Concept and lead integrated campaigns spanning paid, lifecycle, social, events, and sales
- Advise on ad creative, landing pages, decks, and emails in partnership with performance marketing, lifecycle, AI Programs, and sales
- Hands-on design/video when needed; direct freelancers or AI tools when appropriate
- Manage Social Media Manager, AI & Automation, and shape content team growth
Qualifications
- 5+ years in content, brand, or creative at a startup or high-growth company (consumer, B2B SaaS, or both)
- Excellent writer and editor with strong opinions about quality
- Real design sense with hands-on skills in Figma, Canva, Claude Design, etc.
- Portfolio showing editorial and creative work
- Solid SEO fundamentals and awareness of AI-driven discoverability
- AI-native: daily use of tools like Claude or Midjourney and time-saving workflows
- Organized and systems-minded; enjoy building the machine as well as producing the work
- Experience managing or mentoring at least one person
- Bonus: video production/editing, PR/media relations, or background in media/publishing
Last updated Oct 15, 2026. Interested? Apply on the company site.
About Leland
Find a Coach, Go places | Leland
Leland is a marketplace for ambitious people to access the coaching, classes, and community they need to reach career and educational goals.
coachingeducationcareer developmentmanagement consultingschool admissionstest prep
More open roles at Leland
- Strategy & Ops Intern1w agoHybrid (Leland HQ - Lehi, UT (Hybrid)) · Internships
- Private Equity Mentor3w agoRemote · Coaches
- Software Engineer1mo agoLeland HQ - Lehi, UT · Engineering
- B2B Account Executive2mo agoLeland HQ - Lehi, UT · Sales
- Pharmacy School Admissions Coach2mo agoRemote · Coaches