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Principal Growth Marketing Manager - SEO/GEO

Datadog· Marketing
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Hybrid (New York, NY / San Francisco, CA)$143k - $190kFull-timePosted 3w ago

About the role

Datadog seeks a strategic and data-driven Principal, Growth Marketing Manager – SEO/GEO to lead organic growth through content and off-page strategy, partnering with Website Experience, Product Marketing, and Engineering to drive traffic and pipeline at scale in a hybrid work environment.

Responsibilities

  • Own Datadog’s content-led SEO/GEO strategy, defining topics, formats, and ecosystems that drive measurable growth in traffic and pipeline
  • Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life
  • Map and optimize presence across the ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability
  • Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
  • Partner with Website Experience to ensure content is effectively surfaced, indexed, and performant
  • Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels)
  • Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities for Datadog

Qualifications

  • 10+ years of SEO/Growth Marketing experience in a B2B or high-growth tech environment
  • Proven track record of growing qualified organic traffic and visibility through content strategy
  • Highly analytical and comfortable working in large datasets (SQL skills a plus)
  • Hands-on experience using enterprise SEO tools such as Conductor and Profound
  • Strong understanding and perspective of how traditional search is evolving
  • Experience marketing to developers, DevOps engineers, IT operations, or security practitioners (writing content) preferred

Skills

Required:SEO/Growth MarketingContent strategyData analysisEnterprise SEO tools (Conductor, Profound)
Nice to have:SQL

Benefits

  • Generous and competitive benefits package
  • New hire stock equity (RSUs) and employee stock purchase plan
  • Continuous career development and pathing opportunities
  • Employee-focused onboarding
  • Internal mentor and cross-departmental buddy program
  • Friendly and inclusive workplace culture
Last updated Oct 22, 2026. Interested? Apply on the company site.

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