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Group Product Manager, Flow Growth and Monetization Lead, Google Labs

Google· Google Labs
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New York, NY$240k - $333k + bonusfull-timePosted 3w ago

About the role

Product Manager for Flow Growth and Monetization responsible for leading cross-functional growth efforts, user acquisition, onboarding, and monetization strategies for Flow and related products, with emphasis on AI/ML-driven growth and cross-team collaboration.

Responsibilities

  • Partner with Marketing/Engineering teams to optimize landing surfaces for search/generative AI, maximizing top-of-funnel traffic, and integrate native creator workflow distribution.
  • Optimize first-run onboarding to reduce drop-off, guiding new users to their "aha!" moment and building engagement loops for long-term keeping.
  • Build product-led viral loops (sharing, remixing, galleries) and collaborate with the Marketing team on contextual in-app, push, and email re-engagement flows.
  • Partner with G1 to execute consumer/prosumer pricing strategies, optimizing checkout flows, tier packaging, credit packs, and free-to-paid conversion loops.
  • Lead the growth pod in maintaining an excellent hypothesis-driven experimentation backlog, balancing quick tactical optimizations with high-impact architectural bets.

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 10 years of experience in product management or related technical role.
  • 5 years of experience taking technical products from conception to launch (e.g., ideation to execution, end-to-end, 0 to 1, etc.).
  • Experience integrating generative AI tools or LLM interfaces into workflows.
  • Experience partnering with Engineering, Data Science, and Design teams to execute and measure growth experiments.

Skills

Required:Product managementGrowth experimentationPricing and monetization strategy
Nice to have:SQL

Benefits

  • Learn more about benefits at Google.
Last updated Oct 23, 2026. Interested? Apply on the company site.

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