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Consumer Insights Lead, Subscriptions, Devices and Services

Google
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Mountain View, CA, USA$176k - $256kPosted 3w ago

About the role

Consumer Insights Manager on the Go-to-Market Insights team within Platforms and Devices Strategy and Operations. Drives consumer and market insights to accelerate adoption and engagement across Google's consumer subscriptions, including Google One AI, Google Fi Wireless, and next-generation AI plans. Designs and leads end-to-end quantitative and qualitative research programs, partnering cross-functionally to define target users, features, use cases, and brand strategy.

Responsibilities

  • Act as the primary insights partner by building and executing research roadmaps for Subscriptions and customer growth, particularly Google AI Subscriptions Plans, and Google Fi Wireless.
  • Analyze target audiences and execute complex quantitative analyses (e.g., conjoint, MaxDiff) to drive data-driven feature prioritization.
  • Oversee the brand health program by tracking and testing campaign positioning to guide go-to-market messaging and ensure it drives conversion.
  • Direct external research vendors and combine multiple data sources into cohesive, executive-level narratives for senior leadership.
  • Manage external research agencies while piloting modern AI-assisted research tools to increase insights agility and speed.

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 11 years of experience in management consulting, product management and strategy, or analytics in a technology company.
  • Experience working with and analyzing data, and managing multiple cross-functional programs or projects.
  • Experience designing and executing quantitative research studies (e.g., segmentation, conjoint/pricing studies, MaxDiff, brand health tracking) and qualitative research methodologies (e.g., focus groups, digital diaries, in-depth interviews).

Skills

Required:Quantitative research design and executionQualitative research methodologiesData analysisCross-functional collaboration
Nice to have:Vendor management
Last updated Oct 23, 2026. Interested? Apply on the company site.

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