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Growth Marketing Lead

Alchemy· *Marketing
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Hybrid (San Francisco), Hybrid (New York)$180k - $220kFull-timePosted 3w ago

About the role

Growth Marketing Lead responsible for shaping and executing full-funnel growth strategy for a developer-focused B2B company, balancing self-serve signups with enterprise demand, owning channel mix, ROI analysis, and building a high-performing growth team.

Responsibilities

  • Own full-funnel visibility for Alchemy's growth motion from self-serve signup through the enterprise sales flow, including lead quality for sales handoff.
  • Set the channel investment strategy each half, defending decisions with data.
  • Own and continuously re-rank channel ROI across paid search, paid social, SEO, AEO, lifecycle/email, website, ecosystem/partner channels, and new channels.
  • Evaluate and evolve the tool stack and agencies to maximize signups and pipeline.
  • Identify, pitch, and test new channels and signals, including product-led growth signals in collaboration with Product.
  • Build and lead a team over time, proposing headcount as needed and managing specialists/agencies.
  • Represent growth in planning cycles with data-driven input on where to focus next.

Qualifications

  • 8+ years in growth or performance marketing at a B2B company with a developer-focused audience and both self-serve and enterprise motions.
  • Track record of owning full-funnel measurement from top-of-funnel spend to signups to pipeline.
  • Proven ability to rank and reallocate spend across channels based on ROI and to scale or terminate channels accordingly.
  • Experience evaluating and managing agency relationships and a marketing tool stack.
  • Comfortable identifying, testing, and standing up entirely new channels.
  • Strong cross-functional collaboration with Product, Sales/SDR, and Marketing teams.
  • Efficiency-focused mindset with rigorous cost/headcount justification.
  • Familiarity with AI-powered or AI-assisted growth initiatives.
  • Ability to be in SF or NYC office 3x per week.

Skills

Required:Growth marketing strategyChannel ROI analysisCross-functional collaboration

Benefits

  • Medical, Dental, & Vision
  • Gym Reimbursement
  • Home Office Build-out Budget
  • In-Office Group Meals
  • Commuter Benefits
  • Flexible Time Off
  • Wellbeing & Mental Health Perks
  • Learning & Development Stipend
  • Company Sponsored Conferences & Events
  • HSA and FSA Plans
  • Fertility Benefits
Last updated Oct 25, 2026. Interested? Apply on the company site.
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About Alchemy

Alchemy | Blockchain infrastructure for developers

Alchemy | The web3 development platform

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