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Head of Marketing, APJ

Exa· Marketing
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SydneyA$190k - A$300kFull-timePosted 2w ago

About the role

Head of Marketing for APJ based in Sydney, responsible for setting and executing Exa's APJ marketing strategy, aligning with regional pipeline targets, and partnering with Sales, Product, and Growth to drive revenue across Asia Pacific and Japan.

Responsibilities

  • Own the regional APJ marketing plan and budget, translating global priorities to APJ and prioritizing markets and programs.
  • Build and execute a go-to-market approach for priority markets across ANZ, Japan, Southeast Asia, and India with market-appropriate motions.
  • Own APJ pipeline targets and develop programs to generate qualified opportunities (ABM campaigns, executive dinners, selective trade shows, reactivation, webinars/localized content).
  • Partner with APJ Sales, SDRs, and regional partners; align on ICP, target accounts, lead routing, and campaign enablement with a regular operating rhythm.
  • Drive PLG in the region by engaging developers, hosting events, hackathons, and meetups; sponsor local developer communities.
  • Adapt Exa’s global positioning for APJ with localized messaging, launches, and roadmap inputs via Product Marketing.
  • Select and manage agencies, event vendors, and marketing partners; coordinate co-marketing with channel and cloud partners.
  • Hire and lead the APJ marketing team, starting with a field events manager, and scale the function as growth justifies.

Qualifications

  • 10+ years in B2B marketing at technology companies, with 3+ years leading marketing for APJ or a major portion of it (ANZ plus at least one Asian market).
  • Experience owning a regional pipeline and budget and making investment decisions across markets.
  • Hands-on experience with both direct and partner-led go-to-market, ideally including Japan.
  • Strong sales partnership with an established operating rhythm and the ability to push back on non-optimal requests.
  • Deep field and event craft; ability to run conferences, executive dinners, and developer events end-to-end.
  • Comfort with a technical product and buyers; ability to discuss APIs, agents, and retrieval.
  • Experience building a region for a US-headquartered company, operating semi-autonomously across time zones.
  • Evidence of hiring and developing marketers.
  • Proven AI builder mindset with shipped automations or internal tools using LLMs.

Skills

Required:Regional marketing strategyGo-to-market strategyPipeline and demand generationSales partnership
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Exa

Web search rebuilt for LLMs

Exa is a search engine built for AIs. We enable developers to filter the internet's content with complex queries in order to bring the world's knowledge into their AI apps.

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