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Growth and Demand Generation

Vitalize· Growth
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Hybrid (San Francisco HQ), Hybrid (Remote)$140k - $170kFull-timePosted 2w ago

About the role

First Growth & Demand Generation hire to build Vitalize’s demand engine from the ground up, owning how we reach and engage health systems and leaders, turning marketing into qualified pipeline, and partnering with Sales to drive ROI.

Responsibilities

  • Build our demand engine. Develop and execute the strategy for creating qualified pipeline across our target health systems.
  • Own campaigns end to end. Build and execute campaigns across email, paid, events, webinars, content, account-based marketing, and new channels worth testing.
  • Build our account-based motion. Find creative ways to reach and engage executives and clinical leaders at the health systems we most want to work with.
  • Own the growth budget. Manage and allocate budget across channels, continuously evaluating performance and shifting investment toward what drives the strongest pipeline and ROI.
  • Partner closely with Sales. Align on priority accounts, buyers, messaging, and campaigns, with a tight feedback loop around what is and isn't working.
  • Experiment and iterate. Test channels, messaging, audiences, and campaigns quickly, then use the results to determine where we should invest.
  • Turn our story into demand. Partner with Brand and Product Marketing to turn customer outcomes, company stories, and product launches into opportunities to reach new buyers.
  • Own the funnel and the numbers. Understand performance from first touch through qualified opportunity, track pipeline contribution and ROI, and continuously improve conversion.
  • Build for scale. Establish the systems, measurement, processes, and playbooks that will allow our growth engine to scale with Vitalize.

Qualifications

  • 4+ years of experience in growth, demand generation, or B2B marketing
  • A track record of building programs that generated measurable pipeline and revenue, not just leads or engagement
  • Experience marketing to enterprise buyers, ideally within a complex or long sales cycle
  • Experience building account-based marketing programs for a defined set of high-value accounts
  • Experience managing a meaningful marketing budget and making investment decisions based on pipeline, conversion, and ROI
  • Strong analytical instincts and comfort using data to decide what to test, stop, and scale
  • Creativity in finding new ways to reach hard-to-access buyers
  • A strong understanding of how Marketing and Sales work together to create pipeline
  • The ability to move between strategy and hands-on execution
  • A builder mentality. You’re excited to create the playbook, not inherit one
  • A bias toward experimentation, learning, and moving quickly
  • Healthcare experience is a plus, but curiosity and commercial judgment matter more.

Skills

Required:Demand generationAccount-based marketing (ABM)Marketing analytics

Benefits

  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Flexible PTO
  • Unlimited travel budget to visit customer sites
  • Bi-annual company off-sites
  • Free meals in-office
  • $5,000 relocation bonus
  • Desk setup reimbursement
  • Commuter benefits
  • Monthly gym/wellness stipend
  • An awesome office in Jackson Square, steps from the water
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Vitalize

The OS for Hospital Operations

Vitalize Care is solving the most pressing operations problems for health systems, starting with optimizing staffing and scheduling. We help hospitals dramatically reduce labor spend, improve operational efficiency, and unburden clinical leaders from hours of work per day. We're partnered with some of the country's most innovative health systems, and are excited to share more details soon!

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