Content Marketing
About the role
We’re looking for our first Content Marketing hire to build Vitalize’s content engine and create content healthcare leaders actually want to read, share, and come back to. You’ll own our content strategy, turning what we’re learning from customers and across the industry into content that helps healthcare leaders understand the problems we’re solving and what’s possible with Vitalize. This is a highly hands-on role. You’ll develop the strategy and do the work: interview customers and internal experts, uncover compelling stories and insights, create thought leadership, develop campaigns, and find new ways to get our ideas in front of the right people.
Responsibilities
- Own our content strategy. Develop the editorial strategy, themes, formats, and distribution plan that help Vitalize reach healthcare executives and operational leaders.
- Create exceptional content. Write and produce customer stories, thought leadership, reports, guides, executive content, webinars, and other formats that are genuinely useful to our audience.
- Tell our customers’ stories. Work directly with health system leaders to capture the problems they’re solving, the outcomes they’re achieving, and what others can learn from them.
- Turn expertise into stories. Partner with our founders and internal experts to turn what we’re learning about healthcare labor, staffing, and capacity into compelling points of view.
- Make Vitalize discoverable. Understand what healthcare leaders are searching for and asking, then build and optimize content for traditional search and emerging AI discovery.
- Build content campaigns end to end. Take ideas from concept through creation and distribution, turning strong insights into content that works across multiple formats and channels.
- Measure and improve. Track search visibility, engagement, conversion, and pipeline influence, using those insights to determine what we create and invest in next.
- Build for scale. Create the systems and processes that make our content easy to find, reuse, measure, and scale, while partnering across Brand, Product Marketing, and Growth.
Qualifications
- 4+ years of experience in content marketing, ideally in B2B SaaS, healthcare, or another complex industry
- Exceptional writing and editing skills, with the ability to make complicated ideas clear, interesting, and memorable
- A strong instinct for what makes a story worth telling, not just what fills a content calendar
- Experience developing a content strategy and personally creating the work
- Strong interviewing skills and the ability to draw compelling insights out of customers and subject matter experts
- Experience with SEO, content analytics, and using search and customer data to identify opportunities
- Familiarity with how discovery is changing through AI search and LLMs, and excitement about experimenting with how brands show up in those environments
- Experience creating and distributing content across multiple formats and channels
- Strong cross-functional instincts and comfort working with customers, executives, Sales, Product, and Customer Success
- High ownership and comfort with ambiguity. You’re excited to build the function, not inherit a playbook
- Genuine curiosity about healthcare and the problems Vitalize is solving
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Flexible PTO
- Unlimited travel budget to visit customer sites
- Bi-annual company off-sites
- Free meals in-office
- $5,000 relocation bonus
- Desk setup reimbursement
- Commuter benefits
- Monthly gym/wellness stipend
- An awesome office in Jackson Square, steps from the water
About Vitalize
The OS for Hospital Operations
Vitalize Care is solving the most pressing operations problems for health systems, starting with optimizing staffing and scheduling. We help hospitals dramatically reduce labor spend, improve operational efficiency, and unburden clinical leaders from hours of work per day. We're partnered with some of the country's most innovative health systems, and are excited to share more details soon!
More open roles at Vitalize
- Staff Product Designer1w agoHybrid (San Francisco HQ) · Product & Eng
- Brand Marketing2w agoHybrid (San Francisco HQ), Hybrid (Remote) · Growth
- Growth and Demand Generation2w agoHybrid (San Francisco HQ), Hybrid (Remote) · Growth
- Enterprise Solutions2w agoHybrid (San Francisco HQ), Hybrid (Remote) · Customer Experience
- Senior Product Designer2w agoHybrid (San Francisco HQ) · Product & Eng