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Manager, Organic Growth & Conversion

Pattern· Pattern Corporate – Marketing
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Hybrid (Lehi, UT)Full-time (Salary)Posted 2w ago

About the role

Lead and evolve Pattern’s organic growth strategy across SEO, GEO, and AEO; optimize user experience and drive conversion through structured experimentation; collaborate with product, UI/UX, content, and web teams to execute a unified organic roadmap in a hybrid Lehi, UT role.

Responsibilities

  • Own and revitalize Pattern's end to end organic strategy, treating SEO, GEO (generative engine optimization), and AEO (answer engine optimization) as one unified system instead of three separate disciplines.
  • Build and evolve how Pattern shows up in AI driven answer engines and generative search experiences (AI Overviews, ChatGPT, Perplexity, and beyond) as those surfaces change.
  • Own conversion once organic traffic arrives, partnering with UI/UX and product teams on landing page experience and running structured A/B tests.
  • Coordinate cross functional work across content, web/dev, product, brand, and paid media teams to execute a single, unified organic roadmap, coordinating keyword strategies with content strategy.
  • Build systems and reporting that move the team from one off audits toward repeatable, data informed processes that scale.
  • Use technical and data tooling, including analytics platforms, SEO and testing tools, and AI assisted workflows, to prioritize work and prove impact.
  • Report on performance across the full funnel and translate findings into a strategy leadership can act on.

Qualifications

  • 5 or more years of experience in SEO, with hands-on exposure to how GEO, AEO, and AI search surfaces are reshaping organic discovery.
  • Strong understanding of technical layer: site architecture, crawlability, core web vitals, and structured data and schema markup.
  • Real experience with CRO and A/B testing, including experimentation design, statistical significance, and turning results into decisions.
  • Working knowledge of UI/UX principles and how design decisions affect both search performance and conversion.
  • Comfort with data, including pulling insights from analytics tools and building or interpreting dashboards with the ability to set targets and forecast organic growth.
  • Expertise with AI tools, both for optimizing for AI driven search and for making your own workflow more efficient.
  • A track record of leading cross functional initiatives, influencing teams you don't directly manage toward a shared goal.
  • Systems thinking, with a default instinct toward how this scales instead of solving the same problem manually every time.
  • Strong communication skills, able to translate technical search and testing concepts for a leadership or generalist audience.
  • Bachelor's degree required.
  • Willingness to work remotely within the US, with occasional travel as needed.

Skills

Required:SEOA/B testing / CROUI/UX collaborationData analysis / dashboards

Benefits

  • Unlimited PTO
  • Paid Holidays
  • Onsite Fitness Center
  • Company Paid Life Insurance
  • Casual Dress Code
  • Competitive Pay
  • Health, Vision, and Dental Insurance
  • 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Pattern

The #1 Global Ecommerce Accelerator

Pattern is the world’s leading ecommerce accelerator. Our ecommerce solutions accelerate brands on marketplaces, D2C, and other digital channels.

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