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Growth Marketer

Tavus· GTM
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San Francisco$0Full-timePosted 2w ago

About the role

Growth Marketer – Tavus. Drive growth from discovery to long-term adoption across acquisition, activation, lifecycle, conversion, and product-led growth for a fast-growing AI company.

Responsibilities

  • Drive growth strategies across acquisition, activation, conversion, retention, and expansion
  • Develop a deep understanding of our key audiences—developers, product teams, and enterprise buyers—and turn insights into targeted campaigns
  • Analyze the customer journey to identify friction points and opportunities for improved conversion
  • Build and manage a structured experimentation roadmap across channels, messaging, landing pages, onboarding, pricing, and lifecycle communications
  • Launch and optimize paid and organic acquisition campaigns
  • Improve website and landing-page conversion through robust testing, segmentation, positioning, and calls to action
  • Create lifecycle campaigns to drive users from sign-up to value, active usage, qualified opportunities, and long-term adoption
  • Partner with Product to improve onboarding, feature adoption, and product-led growth loops
  • Use Tavus technology to deliver creative experiences, including live demos and personalized video campaigns
  • Collaborate with Sales to improve lead quality, nurture, routing, and conversion from MQL to pipeline
  • Define success metrics, build clear reporting, and communicate progress, learnings, and next steps
  • Lead growth initiatives from hypothesis through execution, analysis, and scaling
  • Help build and document processes, systems, and playbooks for scalable, repeatable growth

Qualifications

  • Experience owning measurable growth outcomes for B2B SaaS, developer tools, API-first technology, or fast-growing startups
  • Understanding of acquisition, activation, retention, and monetization
  • Strong analytical skills and data-driven decision making
  • Experience balancing short-term pipeline with long-term product adoption
  • Experimentation mindset with testable hypotheses
  • Comfort across paid acquisition, lifecycle marketing, CRO, and product-led growth
  • Knowledge of funnels, cohorts, attribution, conversion rates, CAC, LTV, retention, and payback periods
  • Ability to plan strategically and execute tactically
  • Creative yet analytical mindset for messaging
  • Clear communication, ownership, and ability to operate in fast-paced environments
  • Interest in AI and willingness to define a new category

Skills

Required:Growth strategyCampaign planningExperimentationAnalytics

Benefits

  • Competitive salary
  • Equity in a fast-growing Series B AI research company
  • Flexible working with regular in-person collaboration in San Francisco
  • Unlimited PTO
  • Comprehensive healthcare coverage
  • Equipment and professional development stipends
  • Team events and offsites
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Tavus

Meet the PALs

Tavus introduces PALs: AI humans that remember, empathize, and grow with you. They move fluidly between chat, voice, and video, making AI finally feel human.

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