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Principal Brand Designer

Snorkel AI· 430 - Marketing
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Hybrid (New York, NY), Hybrid (San Francisco, CA)$225k - $280kfull-timePosted 2w ago

About the role

Senior individual-contributor role responsible for evolving Snorkel's brand identity, building and governing the brand system, and leading design across high-visibility launches and technical content.

Responsibilities

  • Own the brand identity. Lead the next evolution of Snorkel's visual identity, including logo system, typography, color, illustration, iconography, data visualization, motion, and photography direction.
  • Build and govern the brand system. Create and maintain brand guidelines, Figma libraries, templates, and design artifacts that let marketing, sales, research, and recruiting produce on-brand work without a designer in the loop.
  • Manage our design agency and contractors. Brief, set creative direction, run reviews, and own quality, scope, timelines, and budget across agency and freelance partners. Decide what gets built in-house versus outsourced, and build the contractor bench as needs grow.
  • Design high-visibility launches. Lead creative for major moments, including funding and company announcements, research and benchmark launches, flagship events like our Frontier Data Summit, and conference presence at NeurIPS and other AI venues.
  • Make research legible and beautiful. Develop a distinctive visual language for technical content: benchmark results, charts, diagrams, papers, leaderboards, and research blog posts. Partner with researchers so our ideas are as clear visually as they are rigorous.
  • Raise the bar across surfaces. Partner with web, content, and product marketing on the website, campaigns, social, sales decks, and event experiences so the brand holds together end to end.
  • Set the design operating model. Establish intake, prioritization, review, and approval processes, and introduce AI-assisted design workflows where they make the team faster without lowering quality.

Qualifications

  • 8+ years of brand or visual design experience, including in-house brand design at a high-growth technology company.
  • A portfolio showing identity or rebrand work you led end to end, plus a broad range of applications: web, campaigns, events, videos, and data visualization.
  • Proven experience directing external design agencies and freelancers, including writing briefs, managing scope and budget, and holding partners to a high quality bar.
  • Expert craft in typography, layout, color, and composition, with a clear point of view on where brand design for AI is heading
  • Deep fluency in Figma and Adobe Creative Suite, and experience building scalable design systems and brand guidelines others actually use.
  • Track record leading ambiguous, cross-functional initiatives, influencing senior stakeholders, and making decisions without close oversight.
  • Comfort translating technical and research content into clear, compelling visuals.

Skills

Required:Brand identity designDesign systemsFigmaAdobe Creative SuiteAgency managementCross-functional leadership

Benefits

  • Salary: $225,000—$280,000 USD
  • Hybrid work locations: New York City, NY and San Francisco, CA (Hybrid)
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Snorkel AI

Shaping how AI learns through better data

Snorkel AI delivers the highest quality specialized datasets for frontier LLMs and enterprise models.

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