← All roles

Director, Product Marketing, Ecosystems and Growth

Illumio· Marketing
Apply on company site
Sunnyvale, California - HQ$229k - $275kFull-timePosted 2w ago

About the role

Director level product marketing role focused on Ecosystems and Growth, combining alliance/partner marketing with product-led growth (PLG) to accelerate pipeline and time-to-value. Leads a team of three and acts as the technical arm of product marketing, owning demos, launches, and integrated go-to-market plans with partners and PLG initiatives.

Responsibilities

  • Set the strategic direction for Illumio's Ecosystems & Growth practice, unifying alliance-led and product-led growth motions into a coherent plan for accelerating pipeline and customer time-to-value.
  • Architect and build the product demos that prove Illumio's value to partners, prospects, and the field — for joint alliance integrations, Trial and Marketplace experience, and major launches.
  • Own the joint messaging, positioning, and value propositions for Illumio's key technology and cloud partners, and ensure partner campaigns, co-sell enablement, and joint launches land with impact.
  • Direct the strategy for the Web Trial and Marketplace experience — the journeys, landing pages, nurtures, and trial assets that turn prospects into active users.
  • Lead, coach, and grow a team of three product marketers across alliance and growth disciplines.
  • Act as the senior marketing voice to Business Development, Partner Sales, Product Management, and the Office of the CTO, and represent Ecosystems & Growth priorities at the leadership table.
  • Build and direct integrated GTM plans that generate demand and pipeline through both alliance channels and PLG motions, tracking performance and reallocating investment based on results.
  • Ensure every major product launch has both an alliance/partner motion and a Trial/Marketplace motion built in from the start, in partnership with the broader product marketing team.
  • Stay ahead of partner ecosystem trends, PLG and trial best practices, and competitive landscape; translate intelligence into actionable strategy for the team.

Qualifications

  • 8+ years of product marketing experience in enterprise security, cloud, or infrastructure software, including at least 3 years leading and developing marketers directly.
  • Proven success setting strategic goals for a marketing function and translating them into operational plans.
  • Track record building technology alliance/partner marketing programs, PLG or trial-led growth motions, or both.
  • Demonstrated ability to build and maintain relationships with key industry and technology partners.
  • Strong storytelling, positioning, and messaging skills with the ability to translate complex technology into customer-facing value.
  • Exceptional cross-functional leadership across Marketing, Product, Sales, Business Development, and executive stakeholders.
  • Comfortable setting and tracking KPIs for alliance and growth marketing programs and adjusting strategy based on data.
  • Excellent written and verbal communication and ability to influence senior executives.
  • Ability to manage competing priorities across partner marketing and growth/PLG with deadline focus.
  • Hands-on technical depth: can architect, build, and demo a working product environment and speak credibly to a technical audience.

Skills

Required:Strategy developmentTechnical demo buildingAlliance/Partner marketingGrowth/PLG marketingLeadership and people managementCross-functional collaborationKPIs and analyticsAI fluency

Benefits

  • Medical, Dental, Vision Coverage
  • Health and Dependent Savings Accounts
  • Life and Disability Programs
  • Paid Parental Leave
  • Voluntary Benefit Programs
  • Company Sponsored Wellness Program
  • Wellness Reimbursement Program
  • Retirement Savings
  • Equity Opportunities
  • Paid time off and Paid Holidays
  • Employee Incentive Program
Last updated Oct 7, 2026. Interested? Apply on the company site.

About Illumio

The Breach Containment Company

Explore Illumio, the world's first breach containment platform. Stop cyber attacks before they spread with cloud detection and microsegmentation.

securitycybersecuritynetwork securityzero trustmicrosegmentationcloud detectioncyber attack prevention
Company profileWebsite

More open roles at Illumio