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Data Analyst II

Acorns· Analytics
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Remote$145.7k - $171.1kFull-timePosted 2w ago

About the role

Data Analyst II for Marketing Analytics to act as an experimentation lead and strategic partner for Marketing, driving the marketing measurement roadmap including experimentation, forecasting, and incrementality testing, and translating insights into long-term budget and channel decisions.

Responsibilities

  • Drive the Marketing Measurement Roadmap: help lead analytics strategy across experimentation, forecasting, and incrementality testing, partnering with Marketing and 3rd party agencies to define test scope, prioritization, and success metrics.
  • Drive Geo Holdout & Incrementality Testing End-to-End: design and run geo holdout tests and other incrementality methodologies to measure true marketing lift, isolating channel and campaign impact from baseline demand.
  • Collaborate with Data Science to maintain up-to-date priors and data inputs for the MMM, ensuring accurate and actionable outputs
  • Champion Statistical & Experimentation Rigor: oversee end-to-end marketing experimentation strategy, setting standards for sample sizes, statistical power, confidence intervals, test design, and post-experiment analysis.
  • Build & Maintain Marketing Forecasts: develop forecasting models for marketing performance and spend efficiency, incorporating seasonality, channel saturation, and macro trends to inform budget allocation decisions.
  • Uncover Proactive Insights: query large-scale data platforms like Databricks and BigQuery alongside marketing and media data sources to identify channel inefficiencies and strategic hypotheses.
  • Scale Capabilities with AI & Automation: utilize AI tools and agent-based workflows to streamline data extraction, automate repetitive analyses, and accelerate throughput.
  • Provide Technical Leadership & Mentorship: act as a subject matter expert, mentor junior/mid-level analysts, conduct code reviews, and foster a data-driven culture.

Qualifications

  • 5+ years of experience in marketing analytics, media measurement, or related field with a track record of driving strategic marketing decisions.
  • Required: hands-on experience designing and running geo holdout tests or comparable geo-based incrementality methodologies.
  • Experience building marketing forecasting models (spend/response, MMM, or channel-level forecasting).
  • Deep expertise in experimentation methodology, A/B testing, hypothesis testing, sample estimation, and statistical power analysis in marketing contexts.
  • Advanced SQL and Python in cloud environments like Databricks and BigQuery.
  • Hands-on experience with marketing measurement tools and platforms (MMM/incrementality platforms, ad platform reporting such as Google/Meta).
  • Strong intuition for marketing and customer psychology regarding channel and campaign impact on acquisition/retention.
  • High autonomy and project management skills; experience driving unstructured, complex analytics from discovery to implementation.
  • Commitment to mentorship and technical leadership; willingness to uplift peers with frameworks and best practices.

Skills

Required:SQLPythonGeo holdout testingExperimentation methodology
Nice to have:Forecasting models

Benefits

  • Competitive salary and stock options
  • Comprehensive benefits package for you and your family
  • Flexible work location, hours, and paid time off
  • 401(k) matching
  • Monthly Acorns account contribution & GoHenry account for your family
  • Mindfulness and Financial Wellness resources (Headspace and Addition Wealth)
  • Acorns Career Development Program (ongoing training, development plans, Cornerstone training)
  • Roots Leadership Program for Emerging Leaders
  • Community week onsite gatherings and virtual events
  • Talented team focused on mission and customers
  • Opportunity to contribute to meaningful societal change
Last updated Oct 22, 2026. Interested? Apply on the company site.

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