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Content Optimization Specialist

Datadog
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Hybrid (New York, NY)$112k - $140kFull-timePosted 2w ago

About the role

Content Optimization Specialist at Datadog, focused on growing visibility across traditional and AI-assisted search, optimizing technical content for SEO/AEO/GEO, and collaborating across Community, Marketing, and Product Management to meet growth initiatives.

Responsibilities

  • Translate complex technical concepts into clear, well-structured content that aligns with audience-specific search intent.
  • Manage on-page content optimization, including metadata, structure, and internal linking
  • Analyze how Datadog content is surfaced, cited, and summarized across AI-assisted search and agentic platforms, and use those findings to guide content optimization.
  • Collaborate with cross-functional stakeholders across our Community, Marketing, and Product Management teams to ensure content aligns with SEO/AEO/GEO best practices and supports key growth initiatives.
  • Conduct keyword research and content gap analysis that inform content production and optimization.
  • Create content briefs and outlines that turn research findings into clear requirements for content development and optimization.
  • Monitor and report on the results of content optimization efforts, highlighting gains, losses, and opportunities across search rankings, earned citations, AI visibility, traffic, and user engagement.

Qualifications

  • 3-5 years of hands-on SEO experience, with a focus on on-page content optimization.
  • 1-2 years of experience optimizing content for AI-assisted search and agentic platforms (ChatGPT, Claude, Gemini, Codex, etc.)
  • Proficiency with SEO/AEO tools such as Profound, Conductor, Semrush, Ahrefs, and Google Search Console.
  • 2-5 years of experience as a technical content writer, journalist, or content strategist at an AI or SaaS company.
  • Experience creating high-volume technically accurate content for an engineering and developer audience.
  • Portfolio of content with measurable business results.
  • Stay up to date on SEO, AEO, GEO, and AI trends and translate industry changes into opportunities.

Skills

Required:SEO on-page optimizationKeyword researchContent strategyAI/Agentic search optimizationTechnical content writing

Benefits

  • High income earning opportunities based on self performance
  • New hire stock equity (RSU) and employee stock purchase plan (ESPP)
  • Continuous professional development, product training, and career pathing
  • Sales training in MEDDIC and Command of the Message
  • Intra-departmental mentor and buddy program for in-house networking
  • An inclusive company culture, opportunity to join our Community Guilds
  • Generous global benefits
Last updated Oct 22, 2026. Interested? Apply on the company site.

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